# Luxury Car Giveaways Jaguar to Give One Lucky Winner the First Jaguar XJ for Free By Katherinev123 | Published 2009-10-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jaguar-xj References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2009/10/22/Jaguar-Offers-First-XJ-Free.aspx) & [jaguar](http://www.jaguar.com) The very first 2010 [Jaguar](https://www.trendhunter.com/trends/jaguar-classic) XJ model will be the prize of one very lucky individual. With the goal of benefiting the UK-based [National Society for the Prevention of Cruelty to Children](https://www.trendhunter.com/trends/visionary-art-challenge) ([NSPCC](https://www.trendhunter.com/trends/lindt-sprngli)), the British carmaker Jaguar is offering customers a chance to purchase tickets for a contest in which the winner will receive the very first Jaguar XJ. Each entry costs $205 and Jaguar hopes to raise at least $1.6 Million for NSPCC. Here’s what Managing Director of Jaguar UK, Geoff Cousins, had to say: > To help give more children the support they need, Jaguar, a long-standing supporter of the NSPCC, is giving away the very first customer ready car to be produced. Our new Jaguar XJ is a blend of stunning design, intuitive technology and innovative thinking - this is a unique chance to own the first one, help raise funds for the Child’s Voice appeal – and ensure even more calls are answered. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Car Giveaways:** Jaguar's luxury car giveaway for a charitable cause sets a trend of companies using high-value prizes to raise funds. - **Fundraising Contests:** Increasing popularity of contests like Jaguar's XJ giveaway highlights the trend of using contests as a creative approach to fundraising. - **CSR Partnerships:** Partnerships between luxury brands and charitable organizations, like Jaguar's collaboration with NSPCC, demonstrate a trend of corporate social responsibility in the automotive industry. ### Who This Affects Most - **Luxury Automotive:** Luxury car brands have the opportunity to disrupt the market and gain brand loyalty by organizing charitable car giveaways as a part of their corporate social responsibility initiatives. - **Fundraising:** Fundraising organizations can explore the potential of partnering with luxury brands for contest-driven fundraising initiatives, allowing for higher donation revenues due to high-value prizes. - **Corporate Social Responsibility:** The automotive industry has the chance to enhance their CSR efforts by forming partnerships with charitable organizations and organizing contests that promote social causes. ## Related on Trend Hunter - [Charitable American Vehicle Giveaways](https://www.trendhunter.com/trends/corvette-stingray-giveaway.md) - [Free Gas Giveaways](https://www.trendhunter.com/trends/best-new-cars-of-2023.md) - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md) - [Charitable Sports Car Auctions](https://www.trendhunter.com/trends/corvette-auction.md) - [Restored All-Aluminum Jaguars](https://www.trendhunter.com/trends/jaguar-xk.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Model Car Gin Gifts](https://www.trendhunter.com/trends/james-gin-gin-jaaag.md) - [Awareness-Raising Cheetah Initiatives](https://www.trendhunter.com/trends/return-of-the-cheetah.md) - [Car-Backed Dream Giveaways](https://www.trendhunter.com/trends/lead-dream-chaser.md)