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# Bespoke Auto-Inspired Watches
This Jaguar Watch Commemorates the Lightweight E-Type Car

By Rahul Kalvapalle | Published 2014-08-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jaguar-watch
References: [gizmag](http://www.gizmag.com/bremont-lightweight-e-type/33348/) & [bremont](http://www.bremont.com/briefing-room/jaguar-bremont-lightweight-e-type)

This [Jaguar](https://www.trendhunter.com/trends/jaguar-etype) watch, inspired by the highly limited-edition Jaguar Lightweight E-Type car, is the result of a collaborative effort between the automaker and the [Bremont](https://www.trendhunter.com/trends/argylle) company. Bremond is producing six watches to complement the six cars Jaguar is producing. The watches will contain materials from the car production line.

The watch's face closely resembles the E-Type car's tachometer. It has a black dial and red hour and the same red quadrant that adorns the car's speedometer. The six o'clock spot in each watch is stamped with a corresponding chassis number for each of the six cars.

The central band of the watch's white gold case is made of aluminum scraps left over from making the cars' panels.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 87% | Activity: 76% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Auto-inspired Luxury Watches:** Luxury watch brands can collaborate with automakers to create limited edition auto-inspired watches.
- **Bespoke Limited Edition Collections:** Brands can create bespoke limited edition collections that appeal to a small but high-end segment of customers.
- **Material Upcycling:** Innovative brands can turn waste materials from the production line into high-end limited edition products, adding value and reducing waste.

### Industries Being Reshaped

- **Luxury Watches:** Luxury watch brands can collaborate with automakers to create a special edition auto-inspired timepiece.
- **Automotive:** Automakers can collaborate with luxury watch brands to create limited edition collections that appeal to collectors and enthusiasts alike.
- **Sustainable Fashion:** Sustainable fashion brands can take inspiration from material upcycling and create innovative new products from waste materials.

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