# Villainous Auto Ads This Jaguar Super Bowl Spot Highlights the Car's Dark Side By Angela Rajic | Published 2014-01-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jaguar-super-bowl-ad References: [adweek](http://www.adweek.com/news/advertising-branding/actors-behind-loki-and-lord-blackwood-join-jaguars-villainous-super-bowl-ad-154962) & [jaguarusa](http://www.jaguarusa.com/british-villains.html) In the European car manufacturer's first ever attempt at Super Bowl advertising, the [Jaguar](https://www.trendhunter.com/trends/copy-nothing-campaign) Super Bowl ad features iconic British villains all congregating for some sinister meeting or event. This first 30-second teaser features Ben Kingsley musing about the assembling of his colleagues and revealing some curiosity as a new member (zooming about in a Jaguar) enters the scene. The company confirmed that the full commercial will feature Tom Hiddleston (of Avengers and Thor fame) and Mark Strong, a lesser known English Actor best known as the evil Lord Blackwood from the 2009 Sherlock Holmes film. These entertaining Jaguar Super Bowl feature will pack in the star power and the sinister intentions. The available teaser stirs up anticipation and excitement to see these three gentlemen together in a commercial. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsement:** Disruptive innovation opportunities in leveraging famous actors to create memorable advertising campaigns. - **Super Bowl Advertising:** Disruptive innovation opportunities in using high-profile events to showcase brand personality and reach a massive audience. - **Iconic Villains:** Disruptive innovation opportunities in tapping into the popularity of villain characters to create engaging and captivating advertisements. ### Who This Affects Most - **Automotive Industry:** Disruptive innovation opportunities in creating unique and memorable advertisements to differentiate car brands. - **Entertainment Industry:** Disruptive innovation opportunities in exploring the crossover between film actors and brand promotions to create powerful marketing campaigns. - **Advertising Industry:** Disruptive innovation opportunities in utilizing storytelling and character-driven narratives to captivate audiences and enhance brand messaging. ## Related on Trend Hunter - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md)