# Classic Car Driving Campaigns The Jaguar Heritage Driving Experience Lets You Drive Rare Cars By Rahul Kalvapalle | Published 2014-10-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jaguar-heritage-driving-experience References: [gizmag](http://www.gizmag.com/jaguar-heritage-driving-experience/34311/) & [newsroom.jaguarlandrover](http://newsroom.jaguarlandrover.com/en-in/jaguar/) The [Jaguar](https://www.trendhunter.com/trends/jaguar-etype) Heritage Driving Experience is a project that will give driving enthusiasts the awesome opportunity to drive rare and powerful [Jaguars](https://www.trendhunter.com/trends/jaguar-xk) from the past and present. Some of the legendary Jaguar cars include the [Le Mans](https://www.trendhunter.com/trends/randolph-driveworks)-winning D-Type race car, the E-Type and the brand new 542-horsepower F-Type R. The project makes use of vehicles that form part a 543-car collection purchased by Jaguar from private car collector James Hull, the largest private collection of British sports cars in the world. Not allcars in the collection are Jaguars, but they do include a decade's worth of Jaguar car royalty. Many of the Jaguars in the collection will be publicly driven for the first time as part of the Jaguar Heritage Driving Experience. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Classic Car Experiences:** The Jaguar Heritage Driving Experience highlights the growing trend of offering enthusiasts the chance to drive rare and iconic cars from the past. - **Private Car Collections:** The acquisition of James Hull's large collection of British sports cars by Jaguar showcases the trend of car manufacturers investing in private car collections to preserve automotive heritage. - **Publicly Driven Legends:** The Jaguar Heritage Driving Experience reflects the trend of showcasing previously privately owned vehicles to the public for the first time, creating unique and exclusive driving opportunities. ### Who This Affects Most - **Automotive:** The automotive industry can capitalize on the trend of offering classic car experiences by partnering with private collectors to provide unique driving opportunities and enhance brand image. - **Tourism and Hospitality:** The tourism and hospitality industry can leverage the trend of classic car experiences by offering curated driving packages and guided tours that cater to automotive enthusiasts and collectors. - **Event Planning and Experiential Marketing:** The event planning and experiential marketing industry can tap into the trend of publicly driven legends by creating immersive driving events that allow attendees to experience rare and iconic vehicles up close and personal. ## Related on Trend Hunter - [Bespoke Modern Autos](https://www.trendhunter.com/trends/jaguar-etype.md) - [Restored All-Aluminum Jaguars](https://www.trendhunter.com/trends/jaguar-xk.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md) - [Luxury Car Track Experiences](https://www.trendhunter.com/trends/porsche-experience-precision-level.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Racing Vehicle Rental Services](https://www.trendhunter.com/trends/rent-a-racer.md) - [Future-Facing EV Designs](https://www.trendhunter.com/trends/jaguar-type-00.md)