# Re-Imagined Iconic Liqueurs Jagermeister Manifest Offers a Gentler Jager-Based Spirit By Justin Lam | Published 2018-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jagermeister-manifest References: [drinkhacker](https://www.drinkhacker.com/2018/06/15/review-jagermeister-manifest/) & [jagermeister](https://www.jagermeister.com/en/manifest) Jagermeister may be associated with party drinking and the rock-and-roll lifestyle, but the latest Jagermeister Manifest expression brings the liqueur that much closer towards premium status. The new spirit is essentially a follow-up to 2013's Jagermeister Spice and is crafted with a distinctly different approach to the incredibly dark and licorice heavy expressions of classic Jager. Instead, Jagermeister Manifest comes across more as a [gentle amaro-style spirit](https://www.trendhunter.com/trends/martini-range) rather than an aggressive [herbal liqueur](https://www.trendhunter.com/trends/fontbonne-herbal-liqueur). Instead of the traditional licorice tones, Jagermeister Manifest offers a nose that is reminiscent of a root beer with the inclusion of a healthy dose of cinnamon. The palate introduces a [heavy dose of vanilla and sarsaparilla](https://www.trendhunter.com/trends/smores-whiskey), which is then complemented with a gentle amount of anise. This flavor profile gives the spirit a distinctly sweet body that finishes off with notes of chocolate, dark spices and freshly baked gingerbread. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Liqueurs:** Jagermeister Manifest demonstrates the potential of transforming affordable liqueurs into premium ones. - **Flavor Profile Innovation:** Jagermeister Manifest offers a unique flavor profile that departs from the traditional and can inspire innovation in other liqueurs. - **Amaro-style Spirits:** Jagermeister Manifest showcases a growing interest in gentler, amaro-style spirits that offer a different take on traditional spirits. ### Industries Being Reshaped - **Alcohol:** Jagermeister Manifest's re-imagined flavor profile could pave the way for other alcohol brands to create new and unique products. - **Hospitality:** The emergence of premium yet unique liqueurs such as Jagermeister Manifest provides an opportunity for bars and restaurants to offer something distinctive in their drink menus. - **Manufacturing:** Jagermeister's approach to creating a gentler version of their classic liqueur can inspire other manufacturing industries to innovate their products. ## Related on Trend Hunter - [Herbaceous Citrusy Liqueurs](https://www.trendhunter.com/trends/jgermeister-orange.md) - [Herbal Liqueur-Infused Coffees](https://www.trendhunter.com/trends/jgermeister-and-dark-matter.md) - [Sleek Monochrome Spirit Bottles](https://www.trendhunter.com/trends/jgermeister-and-pantone.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Licorice-Flavored Spanish Liqueurs](https://www.trendhunter.com/trends/mil-demonios.md) - [Lower-ABV Herbal Spirits](https://www.trendhunter.com/trends/basbas.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Fine Espresso-Based Liqueurs](https://www.trendhunter.com/trends/luxardo-espresso-liqueur.md)