# Branded Pop-Up Chapel Bars The Jager Chapel Was a Romantic Activation Hosted in France By Rebecca Byers | Published 2017-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jager-chapel References: [lifeandstyle.fr](https://lifeandstyle.fr/la-jager-chapel-au-grand-rivage-2438) & [wadmag](http://wadmag.com/2017/01/16/event-jager-chapel-at-la-cite-de-la-mode/) The Jager Chapel was an imaginative brand activation hosted in February in Paris, France in order to celebrate the St. Valentine's Day season. The over-the-top event production took place over a number of days at Le Grand Rivage and took inspiration from the culture of Las Vegas weddings and Elvis Presley. The Jager Chapel is an impressive brand activation that embeds the brand in a holiday that consumers may not have previously associated the brand with. The [pop-up chapel-themed event series](https://www.trendhunter.com/trends/generation-love) took place at Le Grand Rivage in Paris each Friday evening in the month of February and invited visitors to try out the pop-up's signature cocktail, the Jäger Stag, which featured chilli and grapefruit. The interactive [pop-up bar](https://www.trendhunter.com/trends/makers-mark-bourbon) is sure to delight brand fans and potentially inspire new ones. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Immersive Brand Activations:** Creating unique and interactive brand experiences in non-traditional settings. - **Holiday-themed Brand Activations:** Leveraging specific holidays to engage consumers and strengthen brand associations. - **Cross-cultural Brand Collaborations:** Infusing different cultural elements into brand activations to create memorable experiences. ### Industries Being Reshaped - **Hospitality:** Exploring novel ways to engage guests and provide unique experiences in the food and beverage industry. - **Alcohol and Beverages:** Innovating in the alcohol industry by creating themed brand activations that resonate with consumers. - **Event Planning:** Introducing creative and immersive event concepts that captivate attendees and leave lasting impressions. ## Related on Trend Hunter - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [French Peach Liqueur Pop-Ups](https://www.trendhunter.com/trends/juliette-liqueur.md) - [Micro-Wedding Pop-Ups](https://www.trendhunter.com/trends/wedding-pop-up.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md)