# Boyish Cosmetic Editorials Jaehyuk Heo Stars in F****** Young! Online's 'PRETTY' Exclusive By Jana Pijak | Published 2015-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jaehyuk-heo References: [fuckingyoung.es](http://fuckingyoung.es/pretty/) & [veuxsavoir.co](http://www.veuxsavoir.co/) Jaehyuk Heo stars in 'PRETTY,' a quirky beauty story that is captured by photographer Rala Choi's lens. Styling for this editorial is courtesy of veuxsavoir who dresses his muse in pieces with an urban and unconventional flair. This editorial's statement pieces include a number of [oversized sweaters](https://www.trendhunter.com/trends/sujitha-shivajothi) and ensembles that are adorned with matching prints. Embracing an [eccentric style vision](https://www.trendhunter.com/trends/shapes-we-take), 'PRETTY,' highlights pieces from independent labels, including Unbounded AWE, Yohanix and 9by91.2 among other names. This editorial's [boyish makeup blurs gender lines](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) and is the work of beauty expert ah-oak who also creates its bluntly cut hair styles. Overall, this F****** Young! Online feature embraces unexpected and quirky styling that will appeal to alternative fashion fans. Image Credit: Rala Choi ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Quirky Beauty:** The 'PRETTY' editorial showcases a quirky beauty style that blurs gender lines, presenting an opportunity for disruptive innovation in the beauty industry. - **Urban and Unconventional Fashion:** With its urban and unconventional flair, the 'PRETTY' editorial highlights the demand for alternative fashion, creating opportunities for disruptive innovation in the fashion industry. - **Independent Labels:** The 'PRETTY' editorial features pieces from independent labels, demonstrating the potential for disruptive innovation and market growth for independent fashion brands. ### Who This Affects Most - **Beauty:** The 'PRETTY' editorial's boyish makeup blurs gender lines, presenting an opportunity for disruptive innovation in the beauty industry. - **Fashion:** With its urban and unconventional styling, the 'PRETTY' editorial highlights the demand for alternative fashion, creating opportunities for disruptive innovation in the fashion industry. - **Independent Fashion Brands:** The 'PRETTY' editorial features pieces from independent labels, showcasing the potential for disruptive innovation and market growth for independent fashion brands. ## Related on Trend Hunter - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Eclectic Collaboration Fashion Capsules](https://www.trendhunter.com/trends/pleasing-and-jw-anderson.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)