# Airborne Editorials Anja Rubik Skyrockets in Style in the Jaeger London Spring 2011 Campaign By Summer Luu | Published 2011-03-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/jaeger-london-spring-2011 References: [fashiongonerogue](http://fashiongonerogue.com/anja-rubik-jaeger-london-spring-2011-campaign/) & [jaeger](http://www.jaeger.co.uk/) Anja Rubik takes to the clear blue skies for the Jaeger London Spring 2011 campaign. Against the cloudy horizon, Rubik dons the label’s new [spring day-wear floral frocks](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and [navy nautical stripes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep). White knits, short-sleeved sweaters and long, tight dresses make up the elegant and dainty collection. Rubik's blonde tresses are slicked back in classy ponytails, adding a [minimalist look](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) to the campaign. The sunny, sky-high backdrop makes my mind wander as I daydream about all of spring's new arrivals and I can practically smell the freshness in the air. The luxury British brand is home to contemporary, innovative and stylish women's clothing and accessories and it really shows through the Jaeger London Spring 2011 campaign. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Sky-high Fashion:** Opportunity for designers to create clothing and accessories inspired by the clear blue skies. - **Spring Day-wear:** Emerging demand for comfortable yet stylish clothing for the spring season. - **Minimalist Campaigns:** Brands can explore simple and sleek aesthetics in their advertising, creating a strong visual impact. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion designers to create new collections inspired by the sky and spring. - **Retail:** Retailers can cater to the demand for comfortable and stylish spring day-wear. - **Advertising:** Brands can adopt minimalist campaign strategies for a visually appealing and impactful marketing approach. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)