# Fairly Traded Bohemian Bags The JADEtribe Line is Sustainable, Handmade and Natural By Rebecca Byers | Published 2012-06-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jadetribe References: [jadetribe](http://jadetribe.com/about/) & [jadetribe](http://jadetribe.com/) JADEtribe, started by Kimberly Hartman, is a fashion line consisting of 100% natural and ethical handbags and jewelry. Hartman was inspired to start the brand during a trip to Laos, where she realized she could benefit textile artisans by purchasing their textiles directly from them and at a fair price while also creating the opportunity to employ other women at a fair wage to create unique handbags. JADEtribe, described as "a little bit beach-y, a little bit bohemian jet set," on its website, is a chic brand with a conscience. All of the materials used to produce the purses are eco-friendly, handmade and fairly traded. The JADEtribe website features a helpful [interactive store locating map](http://jadetribe.com/stockists/) in order to find stockists in a particular city. **Contact Information** JADEtribe [website](http://jadetribe.com/) JADEtribe on [Facebook](http://www.facebook.com/pages/JADEtribe/50115251863) JADEtribe on [Twitter](http://twitter.com/jadetribe) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Fashion:** There is an opportunity to disrupt the fashion industry by creating more ethical and sustainable fashion lines like JADEtribe - **Fair Trade:** There is an opportunity to disrupt multiple industries by promoting fair trade practices, especially in the textile and fashion industries - **Eco-friendly Materials:** There is an opportunity to disrupt industries by using eco-friendly materials to create products that not only benefit the environment but also appeal to consumers who are becoming more environmentally conscious ### Sectors Adopting This - **Fashion:** JADEtribe's success in creating a sustainable and ethical fashion line sets an example for others in the industry and creates an opportunity for more brands to follow suit - **Textile:** JADEtribe's approach of purchasing textiles directly from artisans and at a fair price creates an opportunity for promoting fair trade practices in the textile industry - **Jewelry:** JADEtribe's success in creating ethical and eco-friendly jewelry sets an example for others in the industry and creates an opportunity for more brands to follow suit ## Related on Trend Hunter - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Chic Artisanal Jewerly Ranges](https://www.trendhunter.com/trends/judy-carter.md) - [Luxury Bohemian Fashion Brands](https://www.trendhunter.com/trends/tiger-and-the-monkey.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md) - [Natural Actives Luxury Skincare](https://www.trendhunter.com/trends/one-tribe-cosmetics.md) - [Nature-Inspired 3D-Printed Handbags](https://www.trendhunter.com/trends/julia-koerner.md)