# Newspaper Print Purses Jaded London's Black & White Shoulder Bag Boasts a Nostalgic Pattern By Jana Pijak | Published 2020-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jaded-london References: [jadedldn](https://jadedldn.com/collections/womens/products/black-white-newspaper-print-shoulder-bag) Jaded London's Black & White Newspaper Print Shoulder Bag is a 90s-inspired accessory that is perfect for storing one's key essentials. Priced at $70, the product boasts a structured, vintage shape and is accented with a black and white newspaper pattern. Made famous by Elsa Schiaparelli in the 30s, the newspaper print has since been reinterpreted by a myriad of fashion labels including [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag), Dior and more. The vivid newspaper print has also made a comeback in recent seasons and is being embraced by fast fashion and streetwear labels like [Etudes](https://www.trendhunter.com/trends/freitag-x-tudes-studio) and [Urban Outfitters](https://www.trendhunter.com/trends/vegan-leather-purses). In addition to its Black & White Newspaper Print Shoulder Bag, fast fashion e-retailer Jaded London also created a matching dress with the same fun print, allowing consumers to mix and match the items for an instant photo-ready fashion moment. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 26% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Newspaper Print Fashion:** Opportunity for fashion brands to incorporate newspaper print patterns into their designs for a nostalgic and trendy appeal. - **Fast Fashion Accessories:** Opportunity for retailers to offer affordable and stylish accessories like shoulder bags with unique prints to cater to fashion-conscious consumers. - **Mix-and-match Fashion:** Opportunity to create coordinating outfits and accessories with matching prints, allowing consumers to express their personal style and create instant fashion moments. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the newspaper print trend to create innovative designs and products. - **Retail:** Retailers can tap into the demand for fast fashion accessories by offering affordable and trendy items like newspaper print shoulder bags. - **Apparel:** Apparel brands can explore mix-and-match fashion by creating coordinating outfits with matching prints to cater to fashion-conscious consumers. ## Related on Trend Hunter - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Resurging Quilted-Denim Handbags](https://www.trendhunter.com/trends/coach-tabby-shoulder-bag.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Patterned Round Shoulder Bags](https://www.trendhunter.com/trends/uniqlo-and-marimekko.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Hedgehog-replicating Hand Clutches](https://www.trendhunter.com/trends/hedgehog-clutch.md) - [Penguin-Resembling Luxe Clutches](https://www.trendhunter.com/trends/penguin-bag.md)