# Clarifying Multipurpose Bars Lush Cosmetics Debuts the Plastic-Free Jade Roller that Tones By Grace Mahas | Published 2020-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jade-roller References: [lushusa](https://www.lushusa.com/face/cleansers-scrubs/jade-roller/9999908729.html?utm_source=SFMC&utm_medium=email&utm_campaign=2020_TravelUnder100_Product_02_13) & [lushusa](https://www.lushusa.com/face/cleansers-scrubs/jade-roller/9999908729.html?utm_source=SFMC&utm_medium=email&utm_campaign=2020_TravelUnder100_Product_02_13) Eco-friendly skincare brand Lush Cosmetics recently expanded its product line with the introduction of the plastic-free Jade Roller. This multipurpose tool works to [cleanse, tone, and massage](https://www.trendhunter.com/trends/anti-pollution-jelly-toner) all in one step to simplify and narrow down your skincare regime. Infused with calming rose water and moisturizing and protective murumuru butter, the Jade Roller will brighten, clean, and moisturize mature skin. Additionally, the bar is formulated with traditional South African ingredient [marula oil](https://www.trendhunter.com/trends/nakie-coquette) that's renowned for its elasticity-boosting effect combined with astringent hazelnut oil and peppermint to leave skin feeling soft and fresh. Plus, thanks to the embedded organic mung beans, this tool also functions as a luxurious [facial massage](https://www.trendhunter.com/trends/cacti-wellness-gua-sha). Lastly, the Lush Cosmetics Jade Roller is cruelty-free, vegan, and package-free making it appealing to conscious consumers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 11% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plastic-free Beauty:** The introduction of the plastic-free Jade Roller by Lush Cosmetics highlights the growing trend towards eco-friendly beauty products. - **Multipurpose Skincare Tools:** The Jade Roller's ability to cleanse, tone, and massage in one step reflects the increasing demand for multipurpose skincare tools that simplify beauty routines. - **Conscious Consumerism:** Lush Cosmetics' package-free Jade Roller addresses the rising trend of conscious consumerism by offering a cruelty-free and vegan skincare option. ### Where This Applies - **Skincare:** The plastic-free Jade Roller is a disruptive innovation opportunity within the skincare industry, catering to environmentally conscious consumers seeking multipurpose tools. - **Beauty:** The introduction of plastic-free and package-free beauty products, like Lush Cosmetics' Jade Roller, presents a disruptive innovation opportunity within the beauty industry to meet the demand for sustainable options. - **Wellness:** The rise of multipurpose skincare tools, such as the Jade Roller, aligns with the wellness industry's focus on simplifying self-care routines, offering disruptive innovation opportunities. ## Related on Trend Hunter - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Advanced Face Rollers](https://www.trendhunter.com/trends/pro-face-roller.md) - [Gummy Facial Washes](https://www.trendhunter.com/trends/facial-gummy.md) - [Fresh Face Masks](https://www.trendhunter.com/trends/fresh-face-masks.md) - [Skincare Microbiome Workshops](https://www.trendhunter.com/trends/meet-your-microbiome.md) - [Beeswax-Honey Facial Cleansers](https://www.trendhunter.com/trends/ultrabland.md) - [Grass-Scented Bubble Bars](https://www.trendhunter.com/trends/wash-and-grow.md) - [Hydrating Sculpting Moisturizers](https://www.trendhunter.com/trends/face-sculpt.md)