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# Watermarked Jade Bear Figurines
다다DADA多多 Launches its Own Jade BE@RBRICK Figurine Set

By Amy Duong | Published 2022-08-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jade-berbrick
References: [hypebeast](https://hypebeast.com/2022/8/dada-nubian-medicom-toy-bearbrick-100-400-release-info) & [shop.dada-service](https://shop.dada-service.com/shop/list.php?ca_id=10)

![Watermarked Jade Bear Figurines](https://cdn.trendhunterstatic.com/thumbs/486/jade-berbrick.jpeg)

South Korean imprint 다다DADA多多 works together with [Medicom Toy](https://www.trendhunter.com/trends/jackson-pollock-studio) for the first time to launch the new [jade BE@RBRICK design](https://www.trendhunter.com/trends/berbrick-vecna). The bear figurine comes in two size variations with a 100% and a 400% drop made with distributors Kinki Robot and NUBIAN.

Speaking about the latest piece with [HYPEBEAST](https://www.trendhunter.com/trends/superbored-vinyl-art-toys), the founders talk about the inspiration behind the project. “BE@RBRICK was a favorite object for us since the time we were attracted to fashion and culture at a young age. We like the fact that we can present our creativity on its figure without limitation [...] It all started from the conversation between Arario Gallery’s Don sun-pil. His project proposes that the so-called otaku culture is not simply for leisure or light amusement, but a fascinating social phenomenon and a clue to a shared aesthetic sense.”

Image Credit: ??DADA??

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 67% | Activity: 45% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Jade BE@RBRICK Figurines:** The launch of jade BE@RBRICK figurines presents an innovative opportunity for the collectibles industry.
- **Collaborative Collectibles:** The collaboration between South Korean imprint DADA and Medicom Toy exemplifies an opportunity for the art industry to create new and exciting partnerships.
- **Otaku Culture:** The representation of otaku culture through the design of BE@RBRICK figurines offers an opportunity for the fashion and culture industries to tap into a growing and dedicated market.

### Where This Applies

- **Collectibles Industry:** The launch of jade BE@RBRICK figurines presents a new and unique opportunity for the collectibles industry to expand their offerings and attract new customers.
- **Art Industry:** The collaboration between DADA and Medicom Toy offers an opportunity for the art industry to create new and exciting partnerships and reach a wider audience.
- **Fashion Industry:** The representation of otaku culture through the design of BE@RBRICK figurines offers an opportunity for the fashion industry to tap into a growing and dedicated market and create new and innovative products for their customers.

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