# Gritty Glamorous Photography Jacques Olivar Takes Elegant Images With an Edge By Meghan Young | Published 2011-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jacques-olivar References: [whitezine](http://www.whitezine.com/en/photography/jacques-olivar.html) & [jacquesolivar](http://www.jacquesolivar.com/) I love photography that is elegant with an edge, and that's probably why I'm particularly drawn to Jacques Olivar's [photography portfolio](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket). A stellar [fashion photographer](https://www.trendhunter.com/trends/contemporary-femininity), he has a distinct style that is both glamorous and gritty. Born in Casablanca, Jacques Olivar headed to flight school to become an airline pilot. Yet photography thankfully won out when he was awarded First Prize by the Club des Directeurs Artistiques for his work on the DIM Stockings ads. Since then, Jacques Olivar has done work for Comme des garcons, French Connection, Victoria’s Secret, Emporio Armani and more. Having established himself in the [fashion industry](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), he is definitely one to keep your eyes on. I personally can't wait to see what else Jacques Olivar accomplishes. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gritty Glamour:** The trend of combining elegance with an edgy aesthetic in photography and fashion. - **Distinctive Style:** The trend of fashion photographers developing their own unique and recognizable visual aesthetic. - **Multi-industry Collaboration:** The trend of fashion photographers collaborating with brands from various industries for creative projects. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in the fashion industry by merging elegance and grit in style and presentation. - **Photography:** Opportunity for disruptive innovation in photography by developing distinctive visual styles that stand out in the industry. - **Advertising:** Opportunity for disruptive innovation in advertising by partnering with fashion photographers to create captivating and unique campaigns. ## Related on Trend Hunter - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Inaugural Stylish Furniture Collections](https://www.trendhunter.com/trends/stylish-furniture-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)