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# Nature-Inspired Ceramic Candles
Jacques Cavallier Belletrud Develops LV's New Scented Candles

By Amy Duong | Published 2018-10-02 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/jacques-cavallier-belletrud
References: [hypebeast](https://hypebeast.com/2018/10/louis-vuitton-ceramic-candles-marc-newson-release-date) & [louisvuitton](https://www.louisvuitton.com/)

Master perfumer Jacques Cavallier Belletrud works in collaboration with French luxury house Louis Vuitton on a candle collection. The collection is comprised of four [scented candles](https://www.trendhunter.com/trends/scented-candle-1) encased in ceramic pots designed by Marc Newson, who has previously worked with the label on designing its Les Parfum bottles. Every single candle has a handle attached to it and it is carefully crafted from [natural leather materials](https://www.trendhunter.com/trends/les-essences-de-diptyque) and attached to a metal stud.

There is also a lid that boasts a gold metal finish, the piece also functions as a coaster as well. In terms of the scent, Belletrud wanted to encapsulate the [natural smell of nature](https://www.trendhunter.com/trends/diptyque-6) into something that also falls under the category of Louis Vuitton's essence. The concept in mind was a vision of buildings with windows open as a gentle breeze blows inside.

Every candle is meant to give off its own natural experience -- the L'Air du Jardin gives of rosebud spirits, the Feuilles d’Or gives off a sense of walking through a forest, Île Blanche evokes fresh cotton and warmth of the sun, and finally, Dehors II Neige recalls snowy nights by the Fireside.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 43% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Nature-inspired Ceramic Candles:** Opportunity for disruptive innovation in the home fragrance industry by incorporating natural materials and unique designs.
- **Luxury Collaborations:** Opportunity for disruptive innovation in the luxury industry by partnering with master perfumers to create exclusive scented products.
- **Sensory Experience:** Opportunity for disruptive innovation in the retail industry by creating products that provide unique and immersive sensory experiences.

### Who This Affects Most

- **Home Fragrance:** Opportunity for disruptive innovation in the home fragrance industry by incorporating natural materials and unique designs.
- **Luxury Goods:** Opportunity for disruptive innovation in the luxury industry by partnering with master perfumers to create exclusive scented products.
- **Retail:** Opportunity for disruptive innovation in the retail industry by creating products that provide unique and immersive sensory experiences.

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