# Vintage Luxury Collaborations Jacquemus and Nike Tease a New Ready-to-Wear Collaboration By Kanesa D | Published 2022-05-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/jacquemus-1 References: [hypebeast](https://hypebeast.com/2022/5/jacquemus-nike-collaboration-womenswear-sportswear-acg-footwear-unisex-announcement) & [jacquemus](https://www.jacquemus.com/) Jacquemus has announced an upcoming partnership with [sneaker giant Nike](https://www.trendhunter.com/trends/nikeskims-collection). In the press release, Simon Porte Jacquemus expressed that a lot of his inspiration comes from vintage [Nike ACG](https://www.trendhunter.com/trends/mountain-fly) pieces and campaigns from the ‘90s. Nike ACG is a subsidiary line of Nike that focuses on producing athletic apparel and sports gear, and the new [Jacquemus collaboration](https://www.trendhunter.com/trends/nike-x-sacai) utilizes the Nike ACG heritage to redefine the ready-to-wear category of clothing. “It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” stated Jacquemus. The two brands have released a teaser image and video ahead of the collection’s release, expected on the Jacquemus website on June 28, 2022. Image Credit: Jacquemus, Nike ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Luxury Collaborations:** Luxury fashion brands collaborating with heritage athletic brands to create reimagined apparel. - **Redefining Ready-to-wear:** Using archival heritage pieces to create accessible, all-body, high-performance fashion. - **Nostalgia-inspired Collections:** Archival fashion campaigns from the ‘90s inspire modern collaborations and renew interest in retro wear. ### Sectors Adopting This - **Fashion:** Luxury fashion brands can partner with heritage athletic brands to create new collections that redefine the ready-to-wear market. - **Athletic Apparel:** Heritage athletic brands can repurpose archival designs for contemporary collections with higher fashion appeal. - **Marketing and Advertising:** Nostalgia marketing and archival campaign revival can be used to spark renewed interest in vintage fashion and collaborations. ## Related on Trend Hunter - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md) - [Weaved Detail Collaborative Sneakers](https://www.trendhunter.com/trends/j-force-1.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Collaborative Sporty Fall Fashion](https://www.trendhunter.com/trends/bode-recreation.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md)