# Refined Floral High-Tops Pharrell Williams' 'Jacquard Pack 2.0' Consists of Flowery Shoes & More By Riley von Niessen | Published 2016-12-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jacquard-pack References: [highsnobiety](http://www.highsnobiety.com/2016/12/05/adidas-originals-pharrell-jacquard-pack-2/) & [no74-berlin](http://www.no74-berlin.com/) Adding on to last year's 'Jacquard Pack,' Pharrell Williams updated the collection with [fresh floral designs](https://www.trendhunter.com/trends/liberty-london-x-adidas-2026) -- which decorate [adidas](https://www.trendhunter.com/trends/sakura-sneaker)' 'Stan Smith Mid' model and its '[Superstar Backpacks](https://www.trendhunter.com/trends/clot-superstar).' As HYPREBEAST reports, the products are made from premium European fabrics -- supplying them with a refined look that bolsters the luxuriousness of nearly any ensemble. The sneakers are finished off with a rubber outsole as well, which comes with light texturing and adidas' branding on the side of the heel. The athletic giant's touch is otherwise incredibly minimal -- with its iconic triple stripes appearing as light dots on the sides of the sneakers. The Jacquard Pack 2.0 is set to launch at adidas flagships later in December. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 84% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Floral Fashion:** The addition of floral designs to sneakers and accessories offers disruptive innovation opportunities in the fashion industry. - **Premium Fabrics:** The use of high-quality European fabrics in footwear and accessories presents disruptive innovation opportunities for luxury brands. - **Minimalistic Branding:** The trend of minimal branding on sneakers and apparel creates disruptive innovation opportunities for minimalist fashion brands. ### Sectors Adopting This - **Fashion:** The fashion industry can explore disruptive innovation opportunities by incorporating floral designs into footwear and accessories. - **Luxury Goods:** Luxury brands can capitalize on the use of premium European fabrics in their products, creating disruptive innovation opportunities in the luxury goods industry. - **Athletic Apparel:** Minimalistic branding on sneakers and apparel presents disruptive innovation opportunities for athletic apparel companies looking to cater to the minimalist trend. ## Related on Trend Hunter - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Sophisticated Monotonal Footwear](https://www.trendhunter.com/trends/stan-smith-freizeit.md) - [Detail-Forward Shoe Collabs](https://www.trendhunter.com/trends/clot-stan-smith-beaded.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Textured Shell-Toe Shoes](https://www.trendhunter.com/trends/clot-x-adidas.md)