# Savory Cocktail Pop-Up Bars Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho By Rebecca Byers | Published 2015-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jacobs References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-jacobs-hosts-savoury-cocktail-bar/brands/article/1355690) A followup to the brand's savory ice cream parlor of 2014, the [Jacob's](https://www.trendhunter.com/trends/jacobs-crackers) 'snacktail' bar in London's [SoHo](https://www.trendhunter.com/trends/topologie-soho-store) neighborhood is a playful activation that included [snack-infused cocktails](https://www.trendhunter.com/trends/project-pickle). The snack brand tapped mixologist Matt Whiley to create a variety of playful beverages that showed off the snack offerings. The over-the-top snack-cocktail hybrids created by Whiley included a sparkling wine with potato vodka and peas and a chilli con carne snacktail that was served in a tin. The whimsical decor provided an idyllic backdrop for the Jacob's event and was characterized by marquee lights spelling out the brand's namesake and a wall of potted plants that matched the colors of the new snack's packaging. The unique Jacob's activation is a clever way for consumers to be introduced to the product in fanciful and potentially unconventional ways. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 82% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Savory Cocktail Pop-ups:** Savory cocktail pop-up bars offer a unique and playful way for brands to showcase their products and create memorable experiences. - **Snack-infused Cocktails:** The trend of incorporating snacks into cocktails opens up opportunities for mixologists to experiment with unique flavor combinations. - **Whimsical Brand Activations:** Whimsical and visually appealing brand activations can help generate buzz and create a memorable brand experience. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the concept of incorporating savory snacks into cocktail menus, creating a new category of unique and enticing beverages. - **Event and Hospitality:** Event and hospitality businesses can leverage the trend of hosting snack-infused cocktail pop-up bars to attract customers and offer a distinct and memorable experience. - **Advertising and Marketing:** Advertising and marketing agencies can help brands create whimsical and visually appealing brand activations that leave a lasting impression on consumers. ## Related on Trend Hunter - [Modernized Cracker Product Ranges](https://www.trendhunter.com/trends/jacobs-crackers.md) - [Cheesy Oven-Baked Biscuits](https://www.trendhunter.com/trends/jacobs-bites.md) - [Seasoned Beef Snack Crisps](https://www.trendhunter.com/trends/jacobs-crinklys-chilli-beef.md) - [Cheesy Cracker-Infused Cocktails](https://www.trendhunter.com/trends/studio-cheez.md) - [Gin-Paired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Edible Cocktail Bites](https://www.trendhunter.com/trends/gin-infused-jelly-cubes.md) - [Savory Snack Biscuit Products](https://www.trendhunter.com/trends/jacobs-biscuits.md) - [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md)