# Hot Sauce Snack Crackers These New Jacob’s Snacks Were Created with Frank's RedHot By Michael Hemsworth | Published 2025-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jacobs-snacks References: [retailtimes](https://retailtimes.co.uk/jacobs-spicy-collaboration-hits-the-shelves/) & [pladisglobal](http://www.pladisglobal.com)  These new Jacob’s snacks have been debuted by pladis UK as a series of familiar products from the brand that are crafted with a decidedly spicy update. The products were created in collaboration with hot sauce brand [Frank's RedHot](https://www.trendhunter.com/trends/stuffed-buffalo-crunchers) and puts the signature taste of the condiment in focus, which works well with the various flavor profiles. The products include the Jacob's [Mini Cheddars](https://www.trendhunter.com/trends/mini-cheddars), Jacob's Bites and Jacob's Crinklys, which have each been elevated with Frank's RedHot sauce flavor and are branded with the condiment on the front to make them easy to see on store shelves. Marketing Manager, pladis UK&I Kate Stokes spoke on the new Jacob’s snacks with Frank's RedHot saying, "We know that the UK’s love of spice is here to stay, particularly among young snackers. As shoppers continue their hunt for bold and exciting flavour innovations, we’re excited to kick things up a notch with [Frank’s RedHot](https://www.trendhunter.com/trends/vlasic-franks-redhot-kosher-dill-pickles), introducing three of our delicious baked snacks in their spiciest form yet." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 33% | Activity: 51% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Snack Trend:** Spicy flavors are gaining traction in the snack market, appealing to consumers seeking bold taste experiences. - **Collaborative Branding:** Partnerships between established brands and flavor innovators create unique product offerings that stand out on shelves. - **Flavor Innovation:** Incumbent snack companies are reimagining traditional products by infusing them with novel and intense flavors. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry continues to evolve by embracing bolder flavors to satisfy adventurous consumer palates. - **Condiment Industry:** Condiment brands, like Frank's RedHot, are leveraging strategic collaborations to enter new markets and enhance their recognition. - **Food Manufacturing:** Food manufacturing is being revolutionized through the incorporation of flavor profiles traditionally found in sauces into snack products. ## Related on Trend Hunter - [Seasoned Beef Snack Crisps](https://www.trendhunter.com/trends/jacobs-crinklys-chilli-beef.md) - [Extra-Cheesy Cracker Products](https://www.trendhunter.com/trends/jacobs-cheesy-specials.md) - [Modernized Cracker Product Ranges](https://www.trendhunter.com/trends/jacobs-crackers.md) - [Mexican-Inspired Cheese Crackers](https://www.trendhunter.com/trends/mini-cheddars-range.md) - [Cheesy Oven-Baked Biscuits](https://www.trendhunter.com/trends/jacobs-bites.md) - [Branded Hot Sauce Pastries](https://www.trendhunter.com/trends/buffalo-chicken-pocket.md) - [Hot Sauce-Seasoned Bagel Chips](https://www.trendhunter.com/trends/franks-redhot-bagel-chips.md) - [Savory Snack Biscuit Products](https://www.trendhunter.com/trends/jacobs-biscuits.md) - [Herbaceous Mini Cheese Crackers](https://www.trendhunter.com/trends/mini-cheddars.md)