# Hypercar-Inspired Timepieces The Jacob & Co. x Bugatti Twin Turbo Furious 300 Watch is $580,000 By Michael Hemsworth | Published 2020-06-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/jacob-co-x-bugatti References: [uncrate](https://uncrate.com/jacob-co-x-bugatti-twin-turbo-furious-300-watch/) & [jacobandco](https://www.jacobandco.com) The [Jacob & Co.](https://www.trendhunter.com/trends/tourbillon-baguette) x [Bugatti](https://www.trendhunter.com/trends/tourbillion-hyperwatch) Twin Turbo Furious 300 Watch is an ultra-opulent timepiece created by the renowned jeweler in collaboration with the automotive brand to offer discerning aficionados with an accessory unlike any other out there. The timepiece is crafted with a forged carbon and black diamond-like carbon titanium case that was created as such to pay homage to the carbon fiber body of the Bugatti Chiron Super Sport 300+. The internal components are all naturally put on display in the timepiece to make them visible through the dial and consist of 832 parts in total including [two accelerated triple-axis tourbillons](https://www.trendhunter.com/trends/god-of-time) crafted from black titanium. The Jacob & Co. x Bugatti Twin Turbo Furious 300 Watch is priced at $580,000. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Ultra-opulent Timepieces:** The collaboration between luxury jewelers and automotive brands presents disruptive innovation opportunities in the high-end timepiece market. - **Forged Carbon Materials:** The use of forged carbon in watchmaking opens up opportunities for innovative and lightweight designs in the luxury timepiece industry. - **Visible Internal Components:** The trend of showcasing internal watch components provides opportunities for innovative designs that highlight the craftsmanship and mechanical intricacies of timepieces. ### Who This Affects Most - **Luxury Jewelry:** Collaborations between luxury jewelers and automotive brands create disruptive innovation opportunities in the high-end jewelry industry. - **Automotive:** Automotive brands collaborating with jewelers offer new opportunities to create luxury accessories that cater to discerning customers in the automotive industry. - **Watchmaking:** The incorporation of forged carbon materials and visible internal components in timepieces presents opportunities for disruptive innovation in the watchmaking industry. ## Related on Trend Hunter - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Premium Hypercar-Inspired Timepieces](https://www.trendhunter.com/trends/tourbillion-hyperwatch.md) - [Sculptural Timepiece Tables](https://www.trendhunter.com/trends/jacob-co-and-costa-design.md) - [Fast Tourbillon Timepieces](https://www.trendhunter.com/trends/god-of-time.md) - [Heavyweight-Inspired Boxing Watches](https://www.trendhunter.com/trends/jacob-co2.md) - [Fanciful Futuristic Timepieces](https://www.trendhunter.com/trends/hublot-mp10-tourbillon.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Italian Automotive Timepieces](https://www.trendhunter.com/trends/chopard-x-zagato-lab-one.md) - [Chic Automotive Timepieces](https://www.trendhunter.com/trends/porsche-design-x-hodinkee-chronograph-1.md)