# Martial Arts Watch Ambassadors Jacob & Co Jewelers Selects Donnie Yen to Showcase Their Fine Goods By Peter Vallas | Published 2011-01-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/jacob-co-jewelers References: [luxist](http://www.luxist.com/2011/01/25/martial-arts-star-donnie-yen-chosen-as-jacob-and-co-ambassador/) & [jacobandco](http://www.jacobandco.com/media/news/42--jacob-co-announces-brand-ambassador-donnie-yen-http://www.jacobandco.com/media/news/42--jacob-co-announces-brand-ambassador-donnie) Luxury timepiece designer [Jacob & Co Jewelers](https://www.trendhunter.com/trends/bandana-royale) has chosen martial arts star Donnie Yen to become the company's ambassador in China. The company, which started in 2004, has recently started to become a worldwide-recognized [luxury watch designer](https://www.trendhunter.com/trends/jacob-co-and-costa-design). With the help of Donnie Yen and the blinged-out [Chinese diamond watch](https://www.trendhunter.com/trends/year-of-the-snake1), one can expect Jacob & Co to be adorned by many luxury-craving individuals in the near future. **Implications** - The watch has a beautiful black leather band and features a map on the face of the watch in the colors of the Chinese flag. There is even a big yellow star to represent the country. The diamond border adds to the luxe appeal of the Jacob & Co Jewelers timepiece. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Timepiece Design:** Exploring innovative designs and materials for luxury watches to attract affluent consumers. - **Celebrity Brand Ambassadors:** Partnering with influential and internationally recognized celebrity ambassadors to increase brand awareness and reach. - **Cultural Symbolism in Luxury Fashion:** Incorporating cultural symbols and motifs in luxury fashion items to cater to specific markets and add a unique touch to products. ### Sectors Adopting This - **Luxury Watch Design:** Opportunity for luxury watch designers to collaborate with celebrities to create exclusive collections and increase brand visibility. - **Fashion and Accessories:** Fashion brands can explore cultural symbolism in their designs to create unique and appealing products for specific markets. - **Brand Partnerships and Collaborations:** Opportunity for brands to collaborate with celebrity ambassadors to enhance brand image and attract a wider audience. ## Related on Trend Hunter - [Dragon-Inspired Timepiece Designs](https://www.trendhunter.com/trends/year-of-the-dragoninspired.md) - [Athlete-Backed Jewelry Brands](https://www.trendhunter.com/trends/mens-jewelry-brand.md) - [Pop-Star Jewelry Collaborations](https://www.trendhunter.com/trends/maison-fred.md) - [Chinese High Jewelry Collections](https://www.trendhunter.com/trends/hong-kong-jewelry-group.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Lunar New Year-Honoring Watches](https://www.trendhunter.com/trends/breguet.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Skateboarder-Endorsed Watch Designs](https://www.trendhunter.com/trends/yuto-horigome1.md)