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# Literal Pun Illustrations
This Jaco Haasbroek 'The Daily Grind' Series is Witty

By Josh Triantafilou | Published 2012-03-23 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jaco-haasbroek
References: [thisblogrules](http://www.thisblogrules.com/2012/03/daily-dose-of-laughs-with-jaco-haasbroek.html) & [jacohaasbroek](http://jacohaasbroek.com/17418/211283/home/illustration)

South African illustrator and graphic designer Jaco Haasbroek has come up with a slew of illustrations titled 'The Daily Grind.' The comics are snappy little witticisms that will leave a grin on your face.

Jaco Haasbroek may be an illustrator, but he has enough wit to make many [comedy writers](https://www.trendhunter.com/trends/the-daily-snoo) envious. The humor is readily apparent without being obvious. One doesn't need to stare at the punchline for five minutes before one gets the joke. This sort of accessibility is often underrated in comedy, which is not to say that Jaco Haasbroek's visuals are lacking.

His illustrations are crisp and punchy. They are in vogue with the latest styles of illustration, yet maintain a distinct feel. Indeed, these images don't need [witty captions](https://www.trendhunter.com/trends/satirifyme) to be appealing; with the jokes, however, they're a knockout.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Why This Trend Is Growing

- **Witty Illustration Trend:** There is a growing trend of witty illustrations that combine humor and visual appeal.
- **Accessible Comedy Trend:** Comedy that is easily understandable and doesn't require excessive explanation or analysis is becoming more popular.
- **Distinctive Visual Style Trend:** Illustrations that maintain a unique aesthetic while still adhering to current design trends are gaining popularity.

### Industries Being Reshaped

- **Graphic Design Industry:** The graphic design industry can embrace the witty illustration trend to create visually engaging and humorous designs.
- **Comedy Writing Industry:** The comedy writing industry can explore the accessible comedy trend to develop jokes and comedy routines that can be easily understood by a wide audience.
- **Illustration Industry:** The illustration industry can capitalize on the distinctive visual style trend by creating artworks that have a unique aesthetic appeal and align with current design preferences.

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