# Superfood Potato Chips Jackson's Sweet Potato Chips are Cooked in Ancestral Oils By Laura McQuarrie | Published 2021-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jacksons-sweet-potato-chips References: [prnewswire](https://www.prnewswire.com/news-releases/jacksons-dares-snackers-to-trade-up-their-chips-301375944.html) & [jacksonschips](https://jacksonschips.com/) [Jackson's](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips) makes snacks with sweet potatoes and ancestral oils that are cooked slowly at low heat for a superior snacking experience. By working with [non-GMO heirloom sweet potatoes](https://www.trendhunter.com/trends/peruvian-chips) that come straight from farmers and oils like coconut and avocado, the brand sets itself apart as only brand to dedicate itself entirely to this superfood. Additionally, the brand recently opened the doors to a new factory in Muskego, WI and it is now the only brand producing in a facility 100% devoted to [sweet potato chips](https://www.trendhunter.com/trends/sweet-potato-poppers). The vegan, gluten-free, paleo, nut-free and kosher snacks can be found in varieties that are perfectly seasoned to complement the taste of sweet potatoes. There's Sea Salt Sweet Potato Chips with Avocado Oil or Coconut Oil, as well as Spicy Tomatillo Sweet Potato Chips with Avocado Oil and Carolina BBQ Sweet Potato Chips with Avocado Oil. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ancestral Oils:** Opportunity for food and wellness industries to incorporate ancestral oils into their products as a healthier alternative to traditional cooking oils. - **Heirloom Ingredients:** Opportunity for food and agriculture industries to focus on non-GMO heirloom ingredients to appeal to health-conscious consumers. - **Single-ingredient Snacks:** Opportunity for snack and convenience food industries to create more single-ingredient snacks to cater to consumers with dietary restrictions and preferences. ### Who This Affects Most - **Food Manufacturing:** Opportunity for food manufacturing companies to dedicate whole facilities to a single product like sweet potato chips to differentiate and innovate in the market. - **Wellness:** Opportunity for wellness companies to promote the health benefits of ancestral oils and heirloom ingredients in their products. - **Agriculture:** Opportunity for agricultural companies to focus on non-GMO heirloom ingredients and work closely with farmers to meet the demands of health-conscious consumers. ## Related on Trend Hunter - [Spicy Sweet Potato Snacks](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips.md) - [Expertly Flavored Snack Chips](https://www.trendhunter.com/trends/new-jacksons-sweet-potato-chips.md) - [Bold Avocado Oil-Fried Chips](https://www.trendhunter.com/trends/avocado-oil-potato-chips.md) - [Piquant Sweet Potato Chips](https://www.trendhunter.com/trends/spicy-jalapeo-sweet-potato-chips.md) - [Sweet Sugary Snack Chips](https://www.trendhunter.com/trends/jacksons-cinnamon-brown-sugar-sweet-potato-chips.md) - [Veggie-Rich Stick-Style Snacks](https://www.trendhunter.com/trends/jacksons-super-veggie-straws.md) - [Maple Sea Salt Potato Chips](https://www.trendhunter.com/trends/sea-salt-sweet-potato-chip.md) - [Budget-Friendly Conscious Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips.md) - [Sweet Potato Jerky Snacks](https://www.trendhunter.com/trends/sweet-potato-jerky.md)