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# Paint-Splatter Collaborative Fashion
sacai Launches the Jackson Pollock Collection With the Artist

By Amy Duong | Published 2019-07-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jackson-pollock-collection
References: [highsnobiety](https://www.highsnobiety.com/p/sacai-jackson-pollock-fw19/)

Japanese streetwear imprint [sacai](https://www.trendhunter.com/trends/nike-x-sacai) unveils a [Jackson Pollock](https://www.trendhunter.com/trends/jackson-pollock-studio) collection that celebrates the artist's signature style through a series of ready-to-wear items. The capsule made its debut in Paris earlier this year as the spotlight hits the paint splatter and dripped paint aesthetic Pollock is recognized for.

The fashion goods include denim jackets, tees, and hoodies, decorated in different variations of the vivid paint accents. There is also a selection of accessories including coats and coat bags as well, which are also adorned in the expressionist abstract art. Additional details include the cuffed lining at the hoodie's sleeve and bottom of the sweater as a slight contrast against the busy patterns across the rest of the piece. The entire collaborative capsule is now available online and at select retailers including [Dover Street Ginza](https://www.trendhunter.com/trends/air-superfly).

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 65% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Fashion:** Opportunity for brands to partner with artists and incorporate their signature style into fashion collections.
- **Paint Splatter Aesthetic:** Potential for fashion brands to utilize paint splatter and dripped paint patterns to create visually striking designs.
- **Expressionist Abstract Art:** Fashion designers can explore incorporating abstract art elements into their collections, adding a unique and artistic touch.

### Industries Being Reshaped

- **Streetwear:** Streetwear brands can tap into the trend of collaborative fashion and create collections that resonate with their target audience.
- **Art and Fashion:** Opportunity for artists and fashion brands to collaborate and merge the worlds of art and fashion, offering unique and innovative products.
- **Online Retail:** Online retailers can benefit from the availability of collaborative fashion collections, attracting customers seeking unique and limited-edition items.

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