# Kid's Jack-o'-Lantern Sneakers Nike Updated Its 'Foamposite' Model with a Playful Halloween Theme By Riley von Niessen | Published 2016-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jackolantern References: [hypebeast](http://hypebeast.com/?post=1314315) & [nike](http://www.nike.com/) With the year's scariest holiday fast approaching, [Nike](https://www.trendhunter.com/trends/nike-5) focused on adapting its '[Air Foamposit](https://www.trendhunter.com/trends/air-foamposite-one-1)' with a fittingly spooky jack-o'-lantern print. Available in kid's sizes starting Halloween day, the black and orange basketball sneakers are the perfect component to complement costumes. Like other versions of the model, the jack-o'-lantern release makes use of a sleek shiny upper, which is accented with engraved designed on the sides. The tongue contrasts slightly from the rest of upper, as the gray pattern gives it a little more depth. Nike's [Swoosh](https://www.trendhunter.com/trends/kd17) logo appears rather minimally in orange, pairing well with other accents of the same tone under the laces. The jack-o'-lantern's shape is shown on the heels, however its eerie illuminated smile extends down the sides as well, while the pumpkin's sinister eyes are embroidered above. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Products:** Businesses can tap into the holiday spirit by adapting existing products with a Halloween theme, providing consumers with fun and novelty items. - **Kid-focused Marketing:** Brands can attract a younger audience by creating products that cater to their interests and preferences, offering a way to engage them and build loyalty early on. - **Personalized Footwear:** Customizable shoes are becoming more popular with consumers, offering a way to express their unique personalities and style choices. ### Sectors Adopting This - **Sportswear:** Companies like Nike can continue to innovate their product offerings by incorporating new themes and designs to attract buyers who value unique and trend-driven items. - **Children's Apparel:** The kid's market is a valuable segment for businesses to tap into, as creating tailored products for children can lead to increased sales and brand loyalty over time. - **Ecommerce:** Online retailers can offer consumers a wider selection of personalized and themed products, catering to niche markets and providing a convenient shopping experience for busy shoppers. ## Related on Trend Hunter - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Festive Crackled Low-Cut Sneakers](https://www.trendhunter.com/trends/dunk-low-halloween-1.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Fuzzy Winter-Themed Sneakers](https://www.trendhunter.com/trends/abominable-snowman-dunk-low.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Villain-Esque Tonal Slip-On Shoes](https://www.trendhunter.com/trends/green-goblin-colorway.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md)