# Gourd-Shaped Rum Bottles Captain Morgan's Jack-o-blast Pumpkin Spice Rum Comes in a Pumpkin Bottle By Katherine Pendrill | Published 2019-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jackoblast References: [bustle](https://www.bustle.com/p/captain-morgan-jack-o-blast-pumpkin-spice-rum-is-available-to-buy-online-18228663) & [usptainmorgan](https://us.captainmorgan.com/rum-drink/jack-oblast) While consumers are sweating out the summer heat, Captain [Morgan](https://www.trendhunter.com/trends/captain-morgan-original-spiced-gold) is ushering in fall with its new Jack-O-Blast rum. Just as the name suggests, this pumpkin-flavored rum pairs well with all your jack-o-lantern carving activities. Captain Morgan Jack-O-Blast is a [pumpkin spice rum](https://www.trendhunter.com/trends/haunted-harvest-pumpkin-spice-ale) in a clever pumpkin-shaped bottle. As the brand explains, "The latest shot from the Captain delivers seasonal flavors of pumpkin spice mixed with your favorite spiced rum." The brand also advises enjoying the seasonal rum as a chilled shot or in your [favorite fall cocktails](https://www.trendhunter.com/trends/spooky-sips-collection). You can even start enjoying the autumnal rum immediately, as Jack-O-Blast is already available in select stores. Though summer is still very much in full effect, brands such as Captain Morgan have begun offering festival fall products far ahead of September to drum up buzz and excitement. Image Credit: *Captain Morgan.* ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Spirits:** The rise of seasonal and limited-edition flavored alcoholic beverages offers an opportunity for breweries and distilleries to create unique and innovative products that cater to specific seasonal preferences. - **Creative Packaging:** Unique bottle shapes, such as the gourd-shaped bottle for Captain Morgan Jack-O-Blast, provide a disruptive opportunity for packaging companies to create eye-catching and memorable designs that enhance the consumer experience. - **Early Release Marketing:** Brands releasing seasonal products ahead of the typical seasonal timeline can leverage anticipation and generate buzz, creating a disruptive marketing strategy that captures consumer attention. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the trend of seasonal and limited-edition flavors by developing new products that cater to different seasonal preferences, enhancing the drinking experience for consumers. - **Packaging:** The packaging industry can explore innovative and unique bottle designs to create eye-catching packaging solutions that differentiate brands in the market, like gourd-shaped bottles for rum or other beverages. - **Marketing and Advertising:** Marketing and advertising agencies can help brands implement disruptive marketing strategies, like early product release, to build anticipation, generate buzz, and create a sense of exclusivity, driving consumer engagement and sales. ## Related on Trend Hunter - [Film-Inspired Rum Bottles](https://www.trendhunter.com/trends/captain-morgan-x-m3gan-20.md) - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md) - [Glow-in-the-Dark Rum Bottles](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Boldly Black Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rums.md) - [Pumpkin Spice-Flavored Alcohols](https://www.trendhunter.com/trends/pumpkin-spice-liqueur-1.md) - [Autumnal Boozy Whipped Creams](https://www.trendhunter.com/trends/pumpkin-spice-whipshots.md) - [Rebranded Horror-Inspired Cocktail Kits](https://www.trendhunter.com/trends/unique-kit.md) - [Ready-to-Sip Rum Refreshments](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew.md)