# Cost-Conscious Jackfruit Products Biff's Creates Competitively Priced Alternatives to Alt Meat By Laura McQuarrie | Published 2023-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jackfruit-products References: [biffs.co](https://biffs.co/biffs-plant-shack/) & [biffs.co](https://biffs.co/biffs-plant-shack/)  With the rising demand for plant-based alternatives on the market, consumers are now spoiled for choice when it comes to plant-based meats and Biff's Plant Shack is devoted to offering jackfruit products as a lower cost, cleaner alternative to alt meats. The brand's range of jackfruit-based products includes a burger cutlet and newly reformulated jackfruit wings, both of which boast more than 50% whole-plant ingredients. These meatless jackfruit products stand out to ingredient-conscious consumers who want to avoid [processed plant-based meats](https://www.trendhunter.com/trends/vegchop). According to surveys from Biff’s and Vypr, 68% of consumers prefer these types of products to hyper-realistic meat alternatives. Notably, Biff's Jackfruit 2.0 is sold frozen, which cuts retail prices by a third as compared to previously chilled options. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 26% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rising Demand for Plant-based Alternatives:** Creating innovative and cost-conscious plant-based alternatives to alt meats can capitalize on the growing market demand. - **Ingredient-conscious Consumers:** Developing jackfruit-based products that offer clean, whole-plant ingredients can appeal to consumers seeking healthier, less processed options. - **Frozen Food Innovation:** Exploring frozen options for jackfruit products can lead to cost savings and increased affordability for consumers. ### Where This Applies - **Plant-based Meat Alternatives:** Jackfruit-based products present a disruptive innovation opportunity within the plant-based meat industry by offering a lower-cost and cleaner alternative. - **Frozen Food Industry:** Introducing innovative frozen jackfruit products can disrupt the frozen food industry by providing more affordable and convenient plant-based options. - **Food Retail Industry:** Retailers can tap into the rising demand for plant-based alternatives by offering a variety of jackfruit-based products, potentially leading to increased sales and market share. ## Related on Trend Hunter - [Jackfruit-Based Meat Alternatives](https://www.trendhunter.com/trends/jack-annies-1.md) - [Hybrid Jackfruit Burgers](https://www.trendhunter.com/trends/beef-jackfruit-burger.md) - [Jackfruit-Based Vegan Foods](https://www.trendhunter.com/trends/jack-annies.md) - [Expansive Jackfruit Food Products](https://www.trendhunter.com/trends/jackfruitbased-products.md) - [Plant-Based Fish Substitutes](https://www.trendhunter.com/trends/jackfruit-fish-fillet.md) - [Vegan Jackfruit Wings](https://www.trendhunter.com/trends/sassy-jack-chickn.md) - [Revamped Plant-Based Foods](https://www.trendhunter.com/trends/jack-annies1.md) - [Competitively Priced Plant-Based Meats](https://www.trendhunter.com/trends/veef-products.md) - [Cost-Conscious Crab Meat Alternatives](https://www.trendhunter.com/trends/vegan-zeastar.md)