# Jackfruit Jerky Snacks Jack & Friends Makes Chewy Vegan Snacks with Flavors Named After Friends By Laura McQuarrie | Published 2022-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jackfruit-jerky References: [vegnews](https://vegnews.com/2022/6/vegan-snack-jackfruit-jerky) & [jackandfriendsjerky](https://www.jackandfriendsjerky.com/shop/variety-pack-jerky)  [Jack & Friends](https://www.trendhunter.com/trends/jack-annies) makes chewy, plant-based jackfruit jerky with pea protein and plenty of personality. These vegan snacks each have characters of their own thanks to names like Jack & Tom that enhance the jackfruit and pea protein jerky alternative with zesty and spicy notes of tomato and poblano chilis, or Jack & Barb with a barbecue influence. There's also Jack & Teri, a teriyaki flavor with a zesty kick from ginger. The brand got its start during an [Institute of Food Technologists’](https://www.trendhunter.com/trends/sports-nutrition-for-women) (IFT) [Student Association](https://www.trendhunter.com/trends/worlds-smallest-beer) & Mars Product Development competition and as founder Jessica Kwong says, "I wanted to create a product that’s inclusive of a variety of diets without sacrificing amazing taste. After graduating from Cornell, I decided to turn down a job offer from a multi-billion dollar snack company to follow my passion and set out to make a product that everyone can enjoy without giving up flavor, nutrition, or convenience." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** There is an opportunity for companies to create innovative and unique plant-based snacks with bold flavors that cater to the growing plant-based and flexitarian consumers. - **Personality-infused Products:** Creating products with unique and playful names can add a level of personality that resonates with consumers and sets them apart in the market. - **Alternative Protein Sources:** Incorporating alternative protein sources, such as jackfruit and pea protein, can be an opportunity for companies to tap into the growing demand for plant-based protein options. ### Sectors Adopting This - **Snack Food Industry:** Companies in the snack food industry can leverage the growing demand for plant-based snacks by offering more options that cater to a variety of diets. - **Alternative Protein Industry:** As consumers become more conscious about the environmental and health impacts of meat consumption, the alternative protein industry has an opportunity to expand and offer more diverse options. - **Food Product Development Industry:** By incorporating unique flavors and alternative protein sources, the food product development industry can help create new and innovative products that cater to the changing preferences of consumers. ## Related on Trend Hunter - [Jackfruit-Based Vegan Foods](https://www.trendhunter.com/trends/jack-annies.md) - [Antioxidant-Rich Jackfruit Chews](https://www.trendhunter.com/trends/jackfruit-chews.md) - [Jackfruit-Based Meat Alternatives](https://www.trendhunter.com/trends/jack-annies-1.md) - [Vegan Jackfruit Wings](https://www.trendhunter.com/trends/sassy-jack-chickn.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Vegan Jackfruit Meatballs](https://www.trendhunter.com/trends/veggie-balls.md) - [Revamped Plant-Based Foods](https://www.trendhunter.com/trends/jack-annies1.md)