# Plant-Based Fish Substitutes The Jack & Bry Unbreaded Jackfruit Fish Fillet is Flavorful By Michael Hemsworth | Published 2022-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jackfruit-fish-fillet References: [foodbev](https://www.foodbev.com/news/jack-bry-unveils-the-worlds-first-unbreaded-jackfruit-fish-fillet/) & [jackandbry](https://www.jackandbry.com)  The [Jack & Bry](https://www.trendhunter.com/trends/jack-annies) unbreaded jackfruit fish fillet is a new product from the UK-based meat alternative brand that offers consumers an alternative to traditional seafood products. Created in partnership with The [Cornish Seaweed Company](https://www.trendhunter.com/trends/cornish-bakery-menu), the fish-inspired fillet features jackfruit to mimic the taste and texture of the white fish. The product appears as a very close substitute for the white fish and is expected to be a hit amongst plant-based consumers. Jack & Bry's Founder and CEO Bryony Tina-Disbury commented on the unbreaded jackfruit fish fillet saying, "We’ve changed the minds of climate-conscious pizza eaters and burger lovers with our jackfruit pepperoni and gourmet jackfruit burgers; we now want to focus our efforts even further, beyond land and into the ocean with our world’s first jackfruit fish fillet." Image Credit: Jack & Bry ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 14% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Seafood Alternatives:** The rise of plant-based seafood substitute products presents an opportunity to disrupt the traditional seafood industry. - **Jackfruit-based Meat Alternatives:** Using jackfruit as a base for meat substitutes is a trend that could disrupt the meat industry. - **Partnerships for Sustainable Innovation:** Collaboration between plant-based and sustainable seafood companies presents an opportunity for disruptive innovation. ### Who This Affects Most - **Plant-based Food:** The plant-based food industry has the potential to disrupt the traditional meat industry with innovative substitutes like jackfruit-based seafood products. - **Sustainable Seafood:** The sustainable seafood industry can form partnerships with plant-based companies to create innovative, climate-friendly alternatives to traditional seafood products. - **Food Science and Innovation:** The production of plant-based seafood alternatives requires food science innovation and presents opportunities for further research and development. ## Related on Trend Hunter - [Jackfruit-Based Fish Filets](https://www.trendhunter.com/trends/gluten-free-battered-plantbased-fish-fillets.md) - [Plant-Based Fish Fillets](https://www.trendhunter.com/trends/schouten.md) - [Jackfruit-Based Vegan Foods](https://www.trendhunter.com/trends/jack-annies.md) - [Jackfruit-Based Meat Alternatives](https://www.trendhunter.com/trends/jack-annies-1.md) - [Cost-Conscious Jackfruit Products](https://www.trendhunter.com/trends/jackfruit-products.md) - [Nutritious Plant-Based Fish Fillets](https://www.trendhunter.com/trends/kinda-cod.md) - [Vegan Jackfruit Meatballs](https://www.trendhunter.com/trends/veggie-balls.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Sustainable Seafood-Free Fillets](https://www.trendhunter.com/trends/fishless-fillets.md)