# Eco-Friendly Performance Apparel Jack Wolfskin Activewear Expands its North American Footprint By Grace Mahas | Published 2021-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jack-wolfskin-activewear References: [us.jackwolfskin](https://us.jackwolfskin.com/?Gs) [Jack Wolfskin Activewear](https://www.trendhunter.com/trends/fall-fleece-collection), the German-based apparel brand, is expanding its North American footprint. The brand focuses on creating [sustainable, innovative, and durable apparel](https://www.trendhunter.com/trends/craft-sportswear) at an attainable price point. Offering quality pieces for both men and women, Jack Wolfskin Activewear offers the perfect pieces for hiking, biking, or running this spring. Notable pieces for men include the 365 Thunderclap Overhead, a lightweight windbreaker with a unique color blocking design, and the Crosstrail T- Men, a buttery soft athletic tee that is ideal for any high-output fitness routine outdoors. For women, Jack Wolfskin Activewear offers the Go Hike Softshell, a jacket made from a 3L [windproof, waterproof, stretchy, and breathable fabric](https://www.trendhunter.com/trends/waterproof-outdoor-collection), and the Tech Tee, an athletic shirt made with Quick Moisture Management. The entire Jack Wolfskin Activewear collection is available to purchase online. Image Credit: Jack Wolfskin Activewear ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 79% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Activewear:** The trend of sustainable activewear with innovative and eco-friendly materials and production methods is disrupting the traditional activewear industry. - **Affordable Performance Apparel:** The trend of offering high-quality performance apparel at attainable price points is disrupting the luxury activewear market. - **Functional Outdoor Wear:** The trend of functional outdoor wear with versatile pieces suitable for a range of activities and weather conditions is disrupting the traditional niche outdoor apparel industry. ### Sectors Adopting This - **Activewear:** Activewear companies can innovate by incorporating sustainable materials and production methods, offering affordable high-quality pieces, and designing pieces that can be used for various outdoor activities. - **Outdoor Apparel:** Outdoor apparel companies can innovate by creating versatile pieces that can be used for various outdoor activities and weather conditions and by incorporating innovative and eco-friendly materials and production methods. - **Eco-friendly Fashion:** Eco-friendly fashion companies can innovate by incorporating sustainable materials and production methods into their activewear collections, making high-quality performance apparel more accessible and affordable to consumers. ## Related on Trend Hunter - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Adventurous Alpine-Ready Coats](https://www.trendhunter.com/trends/houdini-moonwalk-houdi.md) - [Outdoor-Ready Technical Performance Wear](https://www.trendhunter.com/trends/trekking-collection.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Versatile Weatherproof Outerwear](https://www.trendhunter.com/trends/shell-jacket1.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Dynamic Technical Outerwear Series](https://www.trendhunter.com/trends/sportstyle-line.md)