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# Skipper Sneakers
Converse's Jack Purcell Boat Shoe Updates an Old Style

By John Bean | Published 2010-03-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jack-purcell-boat-shoe
References: [gearpatrol](http://gearpatrol.com/blog/2010/03/16/jack-purcell-boat-shoe-by-converse/) & [converse](http://www.converse.com/#/products/shoes/jackpurcell/113507)

Shiver me timbers! From the badminton court to the yacht deck, [Converse](https://www.trendhunter.com/trends/sneaker-loafer) has you covered. The new [Jack Purcell Boat Shoe](https://www.trendhunter.com/trends/jack-daniels-cowboy-boots) features a traditional boat shoe silhouette, but keeps the signature Jack Purcell smile. And who doesn't love shoes that smile?

The Jack Purcell Boat Shoe features a traditional boat shoe silhouette, a twill upper, and a rubber outsole. The Jack Purcell Boat shoe comes in white, navy and mallard, so whether you're walking the plank or just hanging out in your pink polo, a pair of [Jack Purcell Boat Shoes](https://www.trendhunter.com/trends/jack-henry-deodorant) will make sure you're in style.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 65% | Activity: 97% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Boat Shoe Revival:** There is an opportunity to revive the popularity of boat shoes through collaborations with popular brands and updates to traditional designs.
- **Colorful Soles:** Incorporating bright, colorful soles into traditional shoe designs can provide a unique and attention-grabbing feature for consumers.
- **Smiling Shoes:** The incorporation of playful and whimsical design elements, such as the signature Jack Purcell smile, can add a fun and memorable touch to footwear.

### Industries Being Reshaped

- **Fashion:** The fashion industry can benefit from collaborating with classic brands to update traditional designs and incorporate playful design elements.
- **Footwear:** The footwear industry can explore new techniques and materials for incorporating colorful and attention-grabbing soles into their designs.
- **Boating:** The boating industry can capitalize on the boat shoe revival trend by partnering with popular fashion brands to create stylish and functional footwear for boaters.

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