# Content Creator Meat Snacks Jack Link's x MrBeast Beef Jerky Targets Gen Z and Gen Alpha By Michael Hemsworth | Published 2026-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jack-links-x-mrbeast-beef-jerky References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/jack-links-targets-next-generation-snackers-with-mrbeast-partnership-17-02-2026/) & [jacklinks](https://www.jacklinks.com/?srsltid=AfmBOoqgI9m7r6FszdOvnsM5U4tJ9B1-wCcyjtVWs1JtZXRITuEhUu4s)  [Jack Link's](https://www.trendhunter.com/trends/mrbeast-1) x [MrBeast Beef](https://www.trendhunter.com/trends/mrbeast-partners) [Jerky](https://www.trendhunter.com/trends/cowboy-cut-beef-jerky) is headed to the UK market as a series of meat snacks that are targeted towards Gen Z and Gen Alpha consumers as a way to leverage the awareness of the namesake content creator. The products prioritize a high protein formulation alongside the signature MrBeast branding to help catch the attention of shoppers. The snacks are launching with an expansive omnichannel campaign that will include in-store shopper marketing, social amplification and more to maximize awareness amongst the targeted audience. UKI Country Director David Harriman spoke on the Jack Link's x MrBeast Beef Jerky saying, "This partnership with MrBeast represents a step-change for the meat snacks category and a major commercial opportunity for retailers. By combining Jack Link’s trusted protein credentials with the cultural reach of the world’s biggest digital creator, we are unlocking a powerful route to recruit younger shoppers into the category at scale." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 47% | Activity: 48% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creator-branded Food:** A rise in creator-branded food products leverages influencer authenticity to convert digital followings into packaged goods, reshaping product development and licensing models. - **Protein-forward Snacking:** Protein-focused formulations are becoming central to youth-targeted snacks as nutritional positioning merges with lifestyle identity for younger demographics. - **Omnichannel Youth Marketing:** Integrated campaigns blend in-store activation with social amplification to create synchronized discovery and purchase paths for Gen Z and Gen Alpha. ### Where This Applies - **Packaged Foods:** Traditional snack manufacturers are facing disruption as collaborations with digital creators introduce rapid product cycles and co-branded innovation models. - **Retail Grocery:** Store environments are evolving into hybrid discovery platforms where shopper marketing and creator-driven promotions shape shelf reconsideration and impulse behavior. - **Influencer Marketing Platforms:** Platforms that facilitate commercial partnerships are pivoting toward product development and revenue-sharing models beyond mere content promotion. ## Related on Trend Hunter - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Value-Minded Beef Jerky Snacks](https://www.trendhunter.com/trends/jack-links-carnivore-bites.md) - [Protein-Packed Jerky Chips](https://www.trendhunter.com/trends/crunchy-jerky-chips.md) - [Honey-Flavored Kids Meat Snacks](https://www.trendhunter.com/trends/beef-honey-mini-sticks.md) - [Steak-Like Jerky Snacks](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky.md) - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Private Label Meat Snacks](https://www.trendhunter.com/trends/beef-sticks-bites.md) - [Grass-Fed Beef Jerkies](https://www.trendhunter.com/trends/mrbeast-1.md) - [Bite-Sized Cured Meat Snacks](https://www.trendhunter.com/trends/the-mad-butcher-bites.md)