# Nutty Sweet Jerky Snacks This Jack Links Duos Flavor Integrates the Classic Taste of PB&J By Laura McQuarrie | Published 2025-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-links-duos References: [ccentral](https://ccentral.ca/heres-whats-trending-candy-and-snacks-2025) & [instagram](https://www.instagram.com/p/DJp5va_NC9m/)  A new generation of snackers has embraced mashed-up flavors and bold, unexpected hybrids, and at the 2025 Sweets & Snacks Expo, a new Jack Links Duos was teased, featuring the iconic flavors of Jif Peanut Butter and Smucker’s Grape Jelly. For a while now, snackers have savored Jack Links Duos' bold, complementary flavor pairings like Buffalo [Ranch](https://www.trendhunter.com/trends/pepsico-flavor-swap), Mango Jalapeño and Original Teriyaki. Joining these savory, sweet, spicy and smoky beef jerky varieties is an unexpected combination based on a classic pairing. This protein-packed snack is nutty on one side and jammy on the other, introducing the taste of [peanut butter and grape jelly](https://www.trendhunter.com/trends/no-bread-pbj), recreated with artificial flavors, to the meat snack category. Each Jack Link’s Duos jerky piece is one flavor, though two flavors are featured in a bag. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 73% | Activity: 83% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor-fusion Snacks:** Innovative snack combinations that blend unexpected flavors are captivating adventurous consumers seeking new taste experiences. - **Nostalgia-driven Foods:** Incorporating classic childhood flavors into new products creates emotional connections with consumers and rejuvenates traditional pairings. - **Artificial Flavor Customization:** The use of artificial flavors to mimic beloved tastes provides opportunities for creating unique experiences in established food categories. ### Industries Being Reshaped - **Meat Snack Industry:** The integration of sweet and savory elements in traditional meat snacks is redefining expectations and broadening the appeal of this category. - **Confectionery Industry:** Cross-category flavor innovation allows confectionery brands to tap into new markets by incorporating non-traditional taste profiles. - **Food Technology:** Advancements in flavor replication and artificial flavor use enable companies to experiment with new products that challenge conventional taste boundaries. ## Related on Trend Hunter - [Snack Chip-Inspired Beef Jerkys](https://www.trendhunter.com/trends/jack-links-duos-beef-jerky.md) - [Tangy Savory Meat Snacks](https://www.trendhunter.com/trends/sour-cream-onion-jack-links-duos.md) - [Soda-Flavored Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-dr-pepper.md) - [BBQ Chip Beef Jerkys](https://www.trendhunter.com/trends/jack-links-x-doritos-sweet-tangy-bbq.md) - [Branded Spicy Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-fritolay.md) - [Sandwich-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry.md) - [Tortilla Chip Meat Snacks](https://www.trendhunter.com/trends/jack-links-doritos-nacho-cheese-beef-jerky.md) - [Chip-Flavored Jerky Snacks](https://www.trendhunter.com/trends/jack-links-x-fritolay.md) - [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md)