# Branded Spicy Meat Snacks Jack Link’s and Frito-Lay Partnered for Some New Spicy Snacks By Michael Hemsworth | Published 2023-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-links-and-fritolay References: [foodbev](https://www.foodbev.com/news/jack-links-and-frito-lay-team-up-on-spicy-beef-jerky-and-meat-sticks/) & [jacklinks](https://www.jacklinks.com)  [Jack Link’s](https://www.trendhunter.com/trends/jack-links-and-dr-pepper) and [Frito-Lay](https://www.trendhunter.com/trends/jack-links-x-fritolay) have announced a new partnership that will provide consumers with a way to enjoy a meaty snack that packs a familiar flavor. The products include the Jack Link's Flaming' Hot-Flavored Original and the Jack Link's Doritos Spicy Sweet Chili-Flavored beef jerky and meat sticks. The products all feature premium 100% beef that fans of the brand have come to expect and merge it with a blast of flavor inspired by some of the most recognizable tastes Frito-Lay is known for with its core line of snacks. Vice President of Marketing for the Jack Link's brand Stephanie Leibke commented on the Jack Link’s and Frito-Lay partnership saying, "Jack Link’s has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks. Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 50% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spice Infused Meat Snacks:** There is an opportunity for meat snack brands to partner with spice & snack brands to infuse the flavors of popular snack products with high-quality meats. - **Branded Collaborations:** Collaborations between meat snack and popular snack brands offer a chance to create unique products that are sure to grab consumer attention. - **Premium Meat Snacks:** Growing demand for more premium, high-quality meat snacks opens up opportunities for brands to enter the market with unique and bold flavors. ### Where This Applies - **Meat Snack Industry:** Meat snack brands can collaborate with other product brands to offer innovative flavors that stand out in a competitive market. - **Snack Industry:** Popular snack brands can partner with meat snack brands to diversify their product offerings and appeal to a wider audience. - **Food Industry:** The convergence of different food industries like meat and snack presents opportunities for innovation and the creation of new product categories. ## Related on Trend Hunter - [Chip-Flavored Jerky Snacks](https://www.trendhunter.com/trends/jack-links-x-fritolay.md) - [Soda-Flavored Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-dr-pepper.md) - [Cheesy Snack-Flavored Beef Jerkys](https://www.trendhunter.com/trends/jack-links-fritos-chile-cheese-jerky.md) - [BBQ Chip Beef Jerkys](https://www.trendhunter.com/trends/jack-links-x-doritos-sweet-tangy-bbq.md) - [Streaming Series Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-squid-game.md) - [Snack Chip Beef Jerkys](https://www.trendhunter.com/trends/jack-links-doritos-taco.md) - [Nutty Sweet Jerky Snacks](https://www.trendhunter.com/trends/jack-links-duos.md) - [Grass-Fed Beef Jerkies](https://www.trendhunter.com/trends/mrbeast-1.md) - [Extra-Spicy Corn Chip Snacks](https://www.trendhunter.com/trends/fritos-flamin-hot-barbq.md)