# Drenched Surfer Portraits Jack Lankford Stars in the TOTALWIPEOUT Editorial by James White By Jana Pijak | Published 2014-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jack-lankford References: [fuckingyoung.es](http://fuckingyoung.es/totalwipeout/) & [fuckingyoung.es](http://fuckingyoung.es) Jack Lankford stars in the "TOTALWIPEOUT" editorial exclusive for Man About Town magazine. The long-haired model channels a rebellious surfer while posing in a set of raw and candid portraits by photographer James White. Stylist Elgar Johnson dresses Jack Lankford for the photoshoot, picking [performance wear](https://www.trendhunter.com/trends/ksubi-unveils-kswim) like wetsuits and statement sunnies as the model's main wardrobe staples. The practical pieces are part of [Chanel's](https://www.trendhunter.com/trends/coco-mademoiselles) high performance surf-wear line. Gracing the Spring/Summer 2014 edition of Man About Town magazine, the "TOTALWIPEOUT" editorial captures raw emotion. The candid series features drenched, relaxed and happy images of its model star. The surfer themed editorial also features a loveable canine costar and a range of [luxe sportswear](https://www.trendhunter.com/trends/tangerine-palisade) and surfboard equipment from iconic label Chanel. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Performance Wear:** Dressed in performance wear like wetsuits and statement sunnies, this editorial highlights the disruptive innovation opportunity in the performance wear industry. - **Raw Emotion:** Capturing raw emotion in candid portraits, there is a disruptive innovation opportunity in the photography industry to create more authentic and relatable imagery. - **Luxury Sportswear:** Featuring luxe sportswear and surfboard equipment from Chanel, this editorial reveals the potential for disruption in the luxury sportswear market. ### Who This Affects Most - **Photography:** By capturing raw and candid portraits, there is potential for disruptive innovation in the photography industry. - **Performance Wear:** With the use of performance wear like wetsuits and sunnies, there is a disruptive innovation opportunity in the performance wear industry. - **Luxury Fashion:** Showcasing luxury sportswear from Chanel, this editorial highlights the potential for disruption in the luxury fashion industry. ## Related on Trend Hunter - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md)