# Inflated Dresses Jak & Jill and Berardi's Airy Fashion By Going Like Sixty | Published 2008-03-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/jack-kill-berardi-inflate-dress References: [blogs.glam](http://blogs.glam.com/glamchic/2008/03/13/trend-spotting-inflated-figures/) These designers aren't trying to blow anything up your skirts... well, actually, yes they are. If you want these creations by Jak & Jill and Berardi, then you have to find a strong up draft - like a subway grate - to make them look best. Heading to a fancy soiree? Then make sure you hang around the balcony so your dress literally blows up in your face. **Implications** - These inflated dresses will garner attention while walking down the street with this specific design. Companies must remember that many consumers have a growing desire to stand out in this busy world, and products that allow this to happen will be profitable. Businesses should consider how their products make a customer feel when trying to be noticed in the modern world. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 64% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Inflated Fashion:** Designers are incorporating inflated materials into their clothing for a unique and attention-grabbing look. - **Stand-out Products:** Consumers desire products that allow them to stand out and express their individuality in a crowded market. - **Interactive Fashion:** Clothing that interacts with the environment and forces the wearer to engage in a playful manner is gaining popularity. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate inflatable materials and playful, interactive designs to create unique and attention-grabbing clothing. - **Event Planning:** Inflated dresses can be used as a unique entertainment and decor element at events, adding a fun and interactive component. - **Marketing and Advertising:** Companies can borrow from the inflated fashion trend to create attention-grabbing marketing campaigns and advertising materials that stand out from the competition. ## Related on Trend Hunter - [Adaptive Inflatable Puffers](https://www.trendhunter.com/trends/air-milano-jacket.md) - [Inflatable Olympic Jacket Designs](https://www.trendhunter.com/trends/nike-thermafit-air-milano-jacket.md) - [Inflated Design Installations](https://www.trendhunter.com/trends/air-as-a-main-material.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Giant Custom Inflatables](https://www.trendhunter.com/trends/giant-inflatables.md) - [Inflated-Illusion Ceramic Capsules](https://www.trendhunter.com/trends/blow-up.md) - [Deflated Balloon Clothing Hangers](https://www.trendhunter.com/trends/chong-shop.md) - [Artful Garden Inflatable Spheres](https://www.trendhunter.com/trends/this-is-air.md)