# Snack-Friendly QSR Tacos The Jack in the Box Tiny Tacos are Being Launched Nationwide By Michael Hemsworth | Published 2020-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-in-the-box-tiny-tacos References: [chewboom](https://www.chewboom.com/2020/01/13/jack-in-the-box-launching-new-tiny-tacos-nationwide-on-january-20-2020/) & [jackinthebox](https://www.jackinthebox.com) The Jack in [the Box](https://www.trendhunter.com/trends/smashed-jack-sliders) Tiny Tacos are being launched nationwide by the [QSR](https://www.trendhunter.com/trends/jacks-fan-favs-box) brand after successful test marketing that took place in the summer throughout three cities in a bid to offer consumers a new snack-friendly menu item. The tacos will be formally available at participating locations starting January 16 and will come in 15-count orders that are served with a Creamy Avocado Lime Sauce. The tacos also come in [Loaded Tiny](https://www.trendhunter.com/trends/loaded-tater-scoops) Tacos, which are topped with a taco sauce, cheese and lettuce. The Jack in the Box Tiny Tacos are priced at just $3, while Loaded Tiny Tacos are priced at $4 which positions both varieties as being ideal for the ever-increasing number of consumers on the hunt for convenient snack options. Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Snack-friendly Menu Items:** Disruptive innovation opportunity: Create and promote snack-friendly menu items to cater to the demand for convenient snacking options. - **Test Marketing:** Disruptive innovation opportunity: Use test marketing to gauge consumer response and fine-tune product offerings before launching nationwide. - **Affordable Snacks:** Disruptive innovation opportunity: Develop and market affordable snack options to attract price-conscious consumers seeking value. ### Who This Affects Most - **Quick-service Restaurants (QSR):** Disruptive innovation opportunity: Incorporate unique snack-friendly menu items to differentiate from competitors and capture a larger share of the quick-service restaurant market. - **Food and Beverage:** Disruptive innovation opportunity: Introduce new, innovative snack options to meet the growing demand for convenient and affordable snacks in the food and beverage industry. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop effective test marketing strategies and promotional campaigns to successfully launch new snack-friendly products and capture consumer interest. ## Related on Trend Hunter - [Hybrid Nacho Tacos](https://www.trendhunter.com/trends/nacho-tiny-tacos.md) - [Sharable Taco Boxes](https://www.trendhunter.com/trends/tiny-taco-big-box.md) - [Dipable Mini Birria Tacos](https://www.trendhunter.com/trends/birria-tiny-tacos.md) - [Low-Cost QSR Snack Boxes](https://www.trendhunter.com/trends/jacks-fan-favs-box.md) - [Snack-Packed QSR Boxes](https://www.trendhunter.com/trends/mega-munchies-box.md) - [Tiny Fried Chicken Tacos](https://www.trendhunter.com/trends/mini-fried-chicken-taco.md) - [Multi-Snack Meal Boxes](https://www.trendhunter.com/trends/mega-munchie-box.md) - [Scooped Potato Chips Nachos](https://www.trendhunter.com/trends/loaded-tater-scoops.md) - [Brunch-Themed QSR Meals](https://www.trendhunter.com/trends/jack-in-the-box-meals.md)