# Protein-Driven QSR Menu Items These Jack in the Box Protein Menu Items Come in Bowls and Wraps By Michael Hemsworth | Published 2025-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-in-the-box-protein References: [brandeating](https://www.brandeating.com/2025/07/jack-in-box-testing-new-protein-bowls.html) & [jackinthebox](https://www.jackinthebox.com)  These new Jack [in the Box](https://www.trendhunter.com/trends/red-bull-gamer-box) Protein menu items are being offered at participating locations in Las Vegas to offer consumers a way to satisfy their hunger and their interest in protein-forward diets. The menu items include the [Protein Bowls and Protein Wraps](https://www.trendhunter.com/trends/protein-wave), which are each suitable for enjoyment on their own or as part of a combo that comes with a regular fountain drink alongside an egg roll on the side. The menu items come n three varieties including [Chicken Teriyaki](https://www.trendhunter.com/trends/twobytwo-bowl), Spicy Orange and Baja Ranch, which each come in Bowl and Wrap options to suit customer preferences. The new Jack in the Box Protein menu items are priced starting at $6.99 and have up to 31-grams of protein per serving. The items will be on the menu for a limited time only. Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 28% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-forward Diet Trends:** The incorporation of protein-rich ingredients into fast food options aligns with the growing consumer demand for protein-forward diets. - **Customizable Quick-service Offerings:** The ability for customers to choose between bowl and wrap formats reflects a broader trend towards customizable dining experiences in quick-service restaurants. - **Hybrid Combo Meals:** The inclusion of unconventional sides like egg rolls in combo meals highlights a trend towards hybrid menu offerings in the QSR industry. ### Who This Affects Most - **Quick-service Restaurants:** Quick-service restaurants are innovating by integrating high-protein menu options to keep pace with health-conscious consumers. - **Functional Foods Industry:** The development of fast-food items high in protein reflects an overlap with the functional foods industry, as consumers seek additional health benefits from their meals. - **Meal Customization Technology:** Advancements in meal customization technology within restaurants are aiding the rise of personalized dining experiences. ## Related on Trend Hunter - [All-in-One QSR Breakfast Wraps](https://www.trendhunter.com/trends/breakfast-jack-wraps.md) - [Sauce-Filled Chicken Wraps](https://www.trendhunter.com/trends/jack-in-the-box-2.md) - [Protein-Packed Qsr Menu Offerings](https://www.trendhunter.com/trends/high-protein-menu.md) - [Protein-Focused QSR Menu Initiatives](https://www.trendhunter.com/trends/mcdonalds-menu-items.md) - [Brunch-Themed QSR Meals](https://www.trendhunter.com/trends/jack-in-the-box-meals.md) - [Spicy Grilled Chicken Wraps](https://www.trendhunter.com/trends/grilled-chicken-wraps.md) - [Fajita-Style Chicken Wraps](https://www.trendhunter.com/trends/jack-wraps.md) - [QSR Brand Ramen Meals](https://www.trendhunter.com/trends/crispy-chicken-ramen-combo.md) - [Low-Cost QSR Snack Boxes](https://www.trendhunter.com/trends/jacks-fan-favs-box.md)