# Matcha-Forward QSR Drink Menus Jack in the Box Matcha Drinks are Made with Real Tea By Michael Hemsworth | Published 2026-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-in-the-box-matcha-drinks References: [foodbeast](https://www.foodbeast.com/news/jack-in-the-box-celebrates-75-years-by-re-releasing-its-cult-favorite-menu-items/)  The popularity of matcha continues to expand as more brands take notice and develop new offerings, which is what we're seeing with the new Jack [in the Box](https://www.trendhunter.com/trends/jack-in-the-box-iced-creamaccino) Matcha Drinks. The new menu consists of drinks made with real [matcha green tea](https://www.trendhunter.com/trends/dutch-bros-matcha-menu) and come in the Shake and the Iced Latte option, which take different approaches to matcha indulgence. The Shake is blended with [matcha and OREO cookie pieces](https://www.trendhunter.com/trends/noggy-or-nice-shake), while the Iced Latte features a matcha base and a swirl of milk for a touch of creaminess. The Jack in the Box Matcha Drinks are being served with heart-shaped straws as a nod to Valentine's Day and are expected to catch the attention of diners looking to try matcha for the first time or indulge in the popular flavor. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 78% | Activity: 82% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Matcha Fusion Beverages:** Creating innovative blends like matcha with OREO cookie pieces highlights a trend toward fusion beverages blending traditional and modern flavors. - **Seasonal-themed Drink Presentation:** Utilizing heart-shaped straws for a Valentine's marketing theme demonstrates the trend of integrating seasonal elements into product presentation. - **Alternative Caffeine Sources:** The growing popularity of matcha in QSR menus signals a shift towards embracing alternative caffeine sources that offer different health benefits. ### Who This Affects Most - **Quick-service Restaurants:** Quick-service restaurants are introducing innovative drink options like matcha to attract a broader audience and diversify their menus. - **Beverage Manufacturing:** The beverage manufacturing industry is seeing a rise in demand for matcha-based products, encouraging the exploration of diverse flavors. - **Food Marketing:** As seen with Jack in the Box's latest offering, food marketing is increasingly focusing on creating appealing narratives around unique ingredients. ## Related on Trend Hunter - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Ready-to-Sip Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha-latte.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Masculine Matcha Cafe Promotions](https://www.trendhunter.com/trends/free-matcha-drinks.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md) - [Matcha Tea Smoothie Bowls](https://www.trendhunter.com/trends/oakberry-matcha.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md)