# Convenient Chicken Waffle Meals Jack in the Box Chicken & Waffles are Being Test Marketed By Michael Hemsworth | Published 2023-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-in-the-box-chicken-waffles References: [brandeating](https://www.brandeating.com/2023/12/jack-in-box-tests-new-chicken-waffles.html) & [jackinthebox](https://www.jackinthebox.com)  The [Jack in the Box Chicken & Waffles](https://www.trendhunter.com/trends/chicken-and-waffle-sticks) are being test marketed by the brand for a limited time only in Bakersfield, California as a decidedly convenient take on the savory dish. The meal starts off with two of the brand's signature [crispy chicken strips](https://www.trendhunter.com/trends/hot-honey-spicy-chicken-strips) paired with three Waffle Sticks to provide diners with the ability to enjoy the various items without a knife and fork. The meal comes with a side of syrup and ranch on the side, and is priced at $6.49. The Jack in the Box Chicken & Waffles is being offered alongside a separate order of Waffle Sticks that come with three pieces with syrup for $2.50. The menu items could make their way onto the permanent menu, depending on how they're received by fans. Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 36% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Chicken Waffle Meals:** The Jack in the Box Chicken & Waffles provide a convenient take on the savory dish by combining crispy chicken strips with waffle sticks. - **Limited Time Marketing:** The test marketing of Jack in the Box Chicken & Waffles in Bakersfield, California offers a limited time opportunity for customers to try the new menu items. - **Innovation in Fast Food:** Jack in the Box's introduction of Chicken & Waffles showcases innovation in the fast food industry by offering a unique and convenient meal option. ### Sectors Adopting This - **Fast Food:** The Jack in the Box Chicken & Waffles demonstrate an innovation in the fast food industry by combining two classic dishes into one convenient meal. - **Restaurant Chains:** The test marketing of Jack in the Box Chicken & Waffles presents an opportunity for restaurant chains to explore innovative menu items to attract customers. - **Food and Beverage:** The introduction of Jack in the Box Chicken & Waffles creates a disruptive innovation opportunity within the food and beverage industry by offering a unique and convenient meal option. ## Related on Trend Hunter - [Movie-Celebrating Waffle Snacks](https://www.trendhunter.com/trends/chicken-and-waffle-sticks.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md) - [Toaster Waffle Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffle-sandwich.md) - [Savory Fruit-Infused Waffle Meals](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles.md) - [Sauce-Smothered Waffle Fries](https://www.trendhunter.com/trends/sauced-loaded-waffle-fries.md) - [Brunch-Themed QSR Meals](https://www.trendhunter.com/trends/jack-in-the-box-meals.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md) - [Sauce-Filled Chicken Wraps](https://www.trendhunter.com/trends/jack-in-the-box-2.md) - [Textured QSR Chicken Snacks](https://www.trendhunter.com/trends/jack-in-the-box-crispy-chicken-wings.md)