# Bumbling Booze Branding Jack Daniel's Tennessee Honey Creates a Buzz By Summer Luu | Published 2011-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-daniels-tennessee-honey References: [thedieline](http://www.thedieline.com/blog/2011/4/7/jack-daniels-tennessee-honey.html) & [jackdaniels](http://www.jackdaniels.com) Jack Daniel's Tennessee Honey comes with a new packaging that really creates some buzz about the branding. The new Honey Liqueur really captures the essence of the product in its design. What better way to represent the sweet taste of honey than bumble bees themselves? The design elements include a [bumble bee and honeycombs](https://www.trendhunter.com/trends/local-hive), dripping delectable nectar to represent the candied whiskey. This product is aimed at targeting people who like the Jack brand, but are not enthusiastic whiskey drinkers. With this light and playful design, the [smooth flavor](https://www.trendhunter.com/trends/whisky-designs) is communicated to boozers with a sweet tooth. The [Jack Daniel's Tennessee Honey packaging](https://www.trendhunter.com/trends/jack-daniels-cowboy-boots) was created by designer Nathan Hinz and will drone out the competition and have buyers swarming the shelves for this sweet whiskey. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Light and Playful Packaging:** Packaging with a light and playful design can attract customers who may not typically consume a product. - **Representative Design Elements:** Incorporating design elements that represent the taste and essence of the product can help differentiate and add value to a brand. - **Targeting Non-enthusiasts:** Creating products that appeal to non-enthusiasts or those who may not typically engage with a product can expand a brand's audience. ### Industries Being Reshaped - **Alcoholic Beverages:** Incorporating playful design elements or targeting non-enthusiasts can disrupt the alcoholic beverage market. - **Design:** Designing packaging and branding that captures the essence of a product can provide new opportunities and create a competitive edge. - **Marketing:** Marketing products towards non-enthusiasts or those who may not typically engage with a product can open up new consumer bases and disrupt traditional marketing strategies. ## Related on Trend Hunter - [Honey-Infused Canned Cocktails](https://www.trendhunter.com/trends/gin-lemon-cocktail.md) - [Balanced Honey-Infused Liqueurs](https://www.trendhunter.com/trends/hard-honey-liqueur.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Alcoholic Honey-Flavored RTDs](https://www.trendhunter.com/trends/hive20-hard-honey.md) - [Premium Ready-to-Drink Craft Cocktails](https://www.trendhunter.com/trends/spirited-hive.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Artisan-Quality Cream Liqueurs](https://www.trendhunter.com/trends/doc-brown-farm-distillers.md)