# Premixed Whiskey Cocktails Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011 By Summer Luu | Published 2011-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jack-daniels-ready-to-drink References: [thedieline](http://www.thedieline.com/blog/2011/2/17/jack-daniels-ready-to-drink.html) & [jackdaniels](http://www.jackdaniels.com) Whiskey connoisseurs will be excited to know that their favorite mixers will be hitting the store shelves in March 2011 with the new line of [Jack Daniel's Ready-to-Drink](https://www.trendhunter.com/trends/jack-daniels-cocacola) beverages. Three whiskey-mixed drinks will be offered: Jack & Cola, [Jack & Ginger](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry) and [Jack & Diet Cola](https://www.trendhunter.com/trends/jack-daniels-cocacola1). They come packaged as aluminum cans in a set of four-packs. The look is sleek, dark and convenient, keeping true to the iconic Tennessee label. The Jack Daniel's Ready-to-Drink bevvies are a single serving of refreshing heaven for refined boozers. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Beverages:** Opportunity for companies to create and market pre-mixed cocktails in convenient packaging. - **Whiskey Cocktails:** Potential for innovation in creating new and unique whiskey-based mixed drinks. - **Convenient Packaging:** Disruptive potential in designing sleek and portable packaging for alcoholic beverages. ### Where This Applies - **Alcoholic Beverage:** Opportunity for established and emerging companies to tap into the growing market for premixed alcoholic beverages. - **Packaging:** Innovative packaging solutions can cater to the increasing demand for convenience in the beverage industry. - **Hospitality and Events:** The ready-to-drink trend presents an opportunity for bars, restaurants, and event planners to offer a wider selection of pre-mixed cocktails to their customers. ## Related on Trend Hunter - [Branded Cola Whiskey Cocktails](https://www.trendhunter.com/trends/jack-daniels-cocacola.md) - [Canned Cocktail Variety Packs](https://www.trendhunter.com/trends/jack-daniels-cocacola1.md) - [Cherry Cola Whiskey Refreshments](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Southern-Style Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktails.md) - [Southern Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktail.md) - [High-ABV Punch-Style Cocktails](https://www.trendhunter.com/trends/country-cocktails-bolder.md) - [Southern-Inspired RTD Cocktails](https://www.trendhunter.com/trends/strawberry-punch.md) - [Whisky-Infused Canadian Sodas](https://www.trendhunter.com/trends/whisky-ginger-ale.md)