# Swarmed Booze Ads Jack Daniel's Tennessee Honey Ad Shows What a Buzz It Makes By Laura McQuarrie | Published 2014-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jack-daniel-tennessee-honey References: [adeevee](http://www.adeevee.com/2014/05/jack-daniels-tennessee-honey-backyard-print/) & [jackdaniels](http://www.jackdaniels.com/verify-age?url=history/jack-daniels-tennessee-honey) Jack Daniel's Tennessee Honey was the first [flavored whiskey](https://www.trendhunter.com/trends/hard-honey-liqueur) to be offered by the brand, which came out quite a while back, but as this ad shows, people are still buzzing from the excitement. The print ad is set in a backyard and at a first glance, it just looks like the golden bottle is coated in bees, which makes total sense, since the whiskey is honey-flavored. However, upon closer inspection, you'll see that the colony is not made up of bees, but miniature people swarming the [Jack Daniel's whiskey bottle](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry). As well as visually making ties to bees, honey and beehives, the ad by Sydney's Arnold Furnace agency also cleverly references Jack Daniel's ability to "Draw a crowd," as subtly noted in the print ad's tag. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Flavored Alcohol:** The popularity of Jack Daniel's Tennessee Honey suggests a growing interest in flavored alcoholic beverages that offer unique taste experiences. - **Creative Advertising:** The success of the Jack Daniel's Tennessee Honey ad demonstrates the effectiveness of unconventional and eye-catching advertising campaigns. - **Brand Loyalty:** Consumers' continued excitement for Jack Daniel's Tennessee Honey indicates a strong sense of brand loyalty and willingness to try new products from trusted brands. ### Who This Affects Most - **Alcoholic Beverages:** There is an opportunity for manufacturers of alcoholic beverages to experiment with unique flavors and ingredients that appeal to consumers' desire for new taste experiences. - **Marketing and Advertising:** Businesses specializing in marketing and advertising can capitalize on the success of the Jack Daniel's Tennessee Honey ad by creating similarly inventive campaigns for their clients. - **Consumer Goods:** Companies in the consumer goods industry can benefit from building strong brand loyalty and developing new, innovative products that appeal to their existing customer base. ## Related on Trend Hunter - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Honey-Infused Canned Cocktails](https://www.trendhunter.com/trends/gin-lemon-cocktail.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Super Premium Tennessee Whiskeys](https://www.trendhunter.com/trends/bonded-tennessee-whiskey.md) - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md) - [Curious Whiskey Campaigns](https://www.trendhunter.com/trends/dont-mention-it.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Premium Ready-to-Drink Craft Cocktails](https://www.trendhunter.com/trends/spirited-hive.md) - [Alcoholic Honey-Flavored RTDs](https://www.trendhunter.com/trends/hive20-hard-honey.md)