# Juice-Themed Sneaker Editions Kool-Aid Unveils a New Collaboration with Nike for the Ja Morant 2 By Kanesa D | Published 2025-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ja-morant References: [al](https://www.al.com/life/2025/04/popular-brand-is-releasing-a-new-product-for-the-first-time-in-more-than-5-years.html) & [nike](http://nike.com)  Kool-Aid and [Nike](https://www.trendhunter.com/trends/koolaid-and-nike) are partnering on a new limited edition collaboration that sees the sneaker brand's iconic sneakers transformed using inspiration from Kool-Aid flavors. Tapping [NBA](https://www.trendhunter.com/trends/hornetscolored) star Ja Morant, this collaboration sees the iconic Ja Morant 2 sneaker transformed using colors from the player's favorite Kool-Aid flavors. The collection will arrive across two drops, with the first featuring Blue Raspberry and Cherry blending into Orange and Lemon Lime, and the second highlighting the iconic Kool-Aid red. “I remember my grandma always having some Kool-Aid in the fridge and that’s part of my special childhood memories,” said Morant in a press release. The Nike x Kool-Aid Ja 2 will launch starting on May 16 through the SNKRS app. Image Credit: Kool Aid ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 59% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Collaborations:** Nostalgic brand partnerships are merging past memories with contemporary consumer goods, creating unique offerings that resonate on an emotional level. - **Color-infused Fashion:** Using vibrant hues inspired by popular drinks, fashion items are being elevated with bold and playful color combinations that capture consumer attention and drive engagement. - **Celebrity-fueled Limited Editions:** Celebrity endorsements are lending their appeal to exclusive product releases, fueling desirability and urgency among fans and collectors. ### Industries Being Reshaped - **Footwear:** The footwear industry is innovating through eye-catching collaborations that blend iconic sneaker designs with unconventional themes. - **Beverage:** The beverage industry is expanding its cultural footprint by partnering with fashion brands, translating its flavors into wearable expressions. - **Sports:** Sports apparel is intersecting with lifestyle branding, highlighting athletes’ personal stories and preferences through themed product lines. ## Related on Trend Hunter - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Festive Tonal Basketball Sneakers](https://www.trendhunter.com/trends/heart-eyes-colorway.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Contrast Tonal Basketball Shoes](https://www.trendhunter.com/trends/ja-2-2.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Color-Changing Cleats](https://www.trendhunter.com/trends/color-changing-cleats.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md)