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# Electric Popstar Couture
The J Wow Elle US Editorial Stars Fierce Fashionista Jessie J

By Jana Pijak | Published 2012-04-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/j-wow-elle-us
References: [designscene.net](http://www.designscene.net/2012/04/jessie-kt-auleta-american-elle.html)

The J Wow Elle US editorial spread stars daring popstar Jessie J. The [singer/songwriter](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda) has been gracing the charts with popular hits and gaining attention for her [expressive and fearless fashion sense](https://www.trendhunter.com/trends/songs-of-siren).

The J Wow Elle US editorial proves that more is more when it comes to starlet style. Jessie J's over-the-top persona is intentionally amplified by the lens of photographer KT Auleta and sets a loud tone for the upcoming season's fashions. It looks like vibrant hues and retro-infused prints are going to be en vogue. Jessie J even sports the season’s hottest [ombre hair trend](https://www.trendhunter.com/trends/modeloffduty-essentials), changing hair color from blue to red.

The popstar is styled by Lester Garcia who guarantees a wardrobe to remember. Donning a slew of designer pieces, the pop star sports selects from Dolce & Gabbana, Proenza Schouler and Jean Paul Gaultier among others.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 62% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Vibrant Hues:** The use of vibrant hues in fashion is a disruptive innovation opportunity that can capture attention and stand out in the market.
- **Retro-infused Prints:** The incorporation of retro-infused prints in fashion offers a nostalgic and unique touch, presenting a disruptive innovation opportunity for designers.
- **Ombre Hair Trend:** The ombre hair trend, as showcased by Jessie J, presents a disruptive innovation opportunity for hairstylists and salons to offer creative and bold hair color transformations.

### Sectors Adopting This

- **Fashion Design:** The fashion design industry can leverage vibrant hues and retro-infused prints to create bold and eye-catching clothing designs.
- **Photography:** Photographers can capitalize on the popularity of vibrant hues and retro-infused prints by offering innovative and visually striking editorial shoots.
- **Haircare:** The haircare industry can embrace the ombre hair trend and develop unique and customizable hair color solutions to meet the growing demand for creative hair transformations.

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