# Disciplined Military Menswear The J Lindeberg AW10 Collection Sees 'The True North' By Meghan Young | Published 2010-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/j-lindeberg-aw10 References: [swipelife](http://swipelife.com/2010/02/22/j-lindeberg-autumnwinter-2010-the-true-north-collection/) & [jlindeberg](http://www.jlindeberg.com/) I love [simple clothing](https://www.trendhunter.com/trends/aaron-levine). Don't get me wrong, a little pizazz here and there is always appreciated, but simplicity goes a long way--like the J.Lindeberg [AW10](https://www.trendhunter.com/trends/hodinkee-and-braun) collection will. A subtle mishmash of [hunting and military styles](https://www.trendhunter.com/trends/beams-plus-fw25), the J.Lindeberg AW10 collection, dubbed 'The Truth North,' showcases the fashion label's superb attention to detail and craftsmanship. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Military-inspired Fashion:** Opportunity for fashion brands to create collections inspired by military and hunting styles with attention to detail and craftsmanship. - **Simplified Clothing:** Potential for minimalist fashion to gain popularity as consumers appreciate simplicity in their wardrobe choices. - **Attention to Detail:** Growing demand for fashion items that showcase superb attention to detail and craftsmanship. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the military-inspired fashion trend and offer collections with attention to detail and craftsmanship. - **Retail:** Retailers can capitalize on the popularity of simplified clothing by offering minimalist fashion options in their stores. - **Textile and Apparel Manufacturing:** Opportunity for textile and apparel manufacturers to focus on creating high-quality fashion items that showcase attention to detail. ## Related on Trend Hunter - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)