# Silly Star Shoots The J. Crew 'The Romantics' Photographs are Fun and Fashionable By Vittoria Natarelli | Published 2010-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/j-crew-the-romantics-photoshoot References: [stylelist](http://www.stylelist.com/2010/08/18/j-crew-the-romantics-katie-holmes-josh-duhamel/) & [jcrew](http://www.jcrew.com/index.jsp) The [J. Crew](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew) 'The Romantics' photo shoot features the stars of the upcoming film by the same name showing off the fashion from J. Crew's fall collection. Adam Brody, Malin Ã…kerman, Josh Duhamel, Katie Holmes, Rebecca Lawrence, and Jeremy Strong pose with cupcakes and [sparkly ensembles](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) in an all-around silly and fun spread. The J. Crew 'The Romantics' photoshoot is fun-loving and super sweet. I wish my job involved photo shoots like these! **Implications** - Consumers are continually fascinated by celebrities and continue to invest in products or services that include them. Editorials like this one that use celebrity status image as well as providing a look into them more personally will intrigue the consumer -- especially because of their desire to connect with these celebrities. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Celebrity Fashion Editorial:** Opportunity to incorporate celebrities and their personal image into marketing campaigns. - **Fun, Quirky Photoshoots:** Opportunity for fashion brands to create memorable and unconventional campaigns. - **Cupcake-related Marketing:** Opportunity for brands to incorporate sweets and desserts in their marketing campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can experiment with unconventional photoshoots and celebrity marketing. - **Entertainment:** There is a potential for collaborations between fashion and entertainment industries for celebrity-driven marketing campaigns. - **Food and Beverage:** There is an opportunity for collaboration between fashion and restaurant industries for campaigns including food and fashion. ## Related on Trend Hunter - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)