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# Classic Colorful Catalogs
The J.Crew September 2011 Lookbook Balances Whimsy and Structure

By Meghan Young | Published 2011-08-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/j-crew-september-2011
References: [refinery29](http://www.refinery29.com/how-to-get-the-jcrew-beauty-look) & [jcrew](http://www.jcrew.com/)

A girl can never go wrong with a classic look, which is why many will be falling in love with the looks seen in the [J.Crew](https://www.trendhunter.com/trends/rollneck-sweater) September 2011 catalog. These clean and classy outfits are especially great as the [cooler months](https://www.trendhunter.com/trends/brunette-the-label-2) start to roll in. With a lady-like appeal that the Duchess of Cambridge is bringing back into style, the covered-up looks are more stylish than stuffy.

Inspired by a mix of two movies, 'Bonnie and Clyde' and 'The Great Gatsby,' both of which are being remade in the next year, the J.Crew September 2011 catalog's [whimsical elements](https://www.trendhunter.com/trends/kate-spade-and-target) are reigned in through the structure of the cuts and tailoring. Yet because of the fanciful aspect, the overall looks aren't too uptight and are quite modern.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 45% | Activity: 45% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Classic Looks:** Disruptive innovation opportunity: Incorporating modern elements into classic fashion pieces.
- **Lady-like Appeal:** Disruptive innovation opportunity: Creating modern and stylish covered-up looks.
- **Whimsical Structure:** Disruptive innovation opportunity: Balancing whimsical elements with structured cuts and tailoring.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Introducing classic looks with a modern twist.
- **Retail:** Disruptive innovation opportunity: Offering unique and stylish covered-up outfits.
- **Film:** Disruptive innovation opportunity: Leveraging movie inspirations to create innovative fashion collections.

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