# Zodiac-Celebrating T-Shirts The J. Crew 'Horoscope' Collection Features Sign-Inspired Pieces By Jana Pijak | Published 2017-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/j-crew-horoscope References: [refinery29](http://www.refinery29.com/2017/08/167909/j-crew-horoscope-collection-2017#slide-35) & [jcrew](http://www.jcrew.com) The [J. Crew](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew) 'Horoscope' collection consists of exclusive [statement tees](https://www.trendhunter.com/trends/capsule-tee) inspired by the [12 signs of the zodiac](https://www.trendhunter.com/trends/dior-x-kaws). While the collection's fire sign tees are showcased in a bright palette of pink and green hues, its water sign garments feature cooler white and blue shades. Featuring each sign's name, along with a fun pun or graphic -- from Cancer's bright red crab to Taurus's "No Bull" back logo -- each t-shirt in the J. Crew Horoscope collection is nothing short of fun. Rather than sticking to a consistent aesthetic, the brand opts for an eclectic mix of tees that are each meant to appeal to a different zodiac group. Targeting Gen-Z and Millennial consumers, this streetwear range embraces the fashion world's recent obsession with mystical imagery and is a fun way to personalize one's wardrobe. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Personalized Zodiac Fashion:** There is an opportunity to create personalized fashion items inspired by zodiac signs, targeting Gen-Z and Millennial consumers. - **Mystical Imagery in Streetwear:** Incorporating mystical imagery into streetwear collections is a disruptive innovation opportunity for fashion brands. - **Eclectic Mix of Zodiac-inspired Tees:** Creating an eclectic mix of t-shirts inspired by different zodiac signs allows brands to tap into the growing interest in astrology and target a wider consumer base. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can leverage the growing interest in astrology by offering personalized clothing items inspired by zodiac signs. - **Streetwear:** Incorporating mystical imagery into streetwear collections presents a disruptive innovation opportunity for streetwear brands to cater to the Gen-Z and Millennial consumers. - **Custom Apparel:** The custom apparel industry can tap into the trend of zodiac-inspired fashion by offering personalized garments featuring different signs and graphics. ## Related on Trend Hunter - [Astrological Drinkware Accessories](https://www.trendhunter.com/trends/zodiac-constellation-coasters.md) - [Colorful Zodiac Candles](https://www.trendhunter.com/trends/anthropologies-zodiac-candle-collection.md) - [Water Zodiac Sign Ads](https://www.trendhunter.com/trends/essentia-water-zodiac.md) - [Zodiac-Assigned Furniture Items](https://www.trendhunter.com/trends/astrology-furniture.md) - [Engraved Zodiac Pendants](https://www.trendhunter.com/trends/colby-davis.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Zodiac Perfume Palettes](https://www.trendhunter.com/trends/zodiac-perfume.md) - [Astrology-Themed Chocolate Boxes](https://www.trendhunter.com/trends/zodiac-chocolate.md) - [Astrology-Inspired Tea Collections](https://www.trendhunter.com/trends/astrologyinspired-tea.md)