# Hooked Ice Cream Cones New York Food Truck Play J Ice Cream Offers Phallic-Looking J Cone Treats By Alyson Wyers | Published 2015-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/j-cone References: [mashable](http://mashable.com/2015/06/30/j-shaped-ice-cream-cone) & [twitter](https://twitter.com/PlayJscream) While [ice cream trucks](https://www.trendhunter.com/trends/drumstick-bites) are a summer staple, this ice cream company is doing things differently with their J cone. Play J Ice Cream serves their treats out of a New York-based truck, but the [frozen snacks](https://www.trendhunter.com/trends/strawberry-mini-hold-the-cone) come in an usually shaped vessel that will likely throw you for a loop. Stuffed into a [crunchy, hooked cone](https://www.trendhunter.com/trends/peppermint-sliced-creation), the ice cream at first glance has a phallic look. Even though people might do a double take when they see you eating the J cone, the design prevents less heat-induced drips and mess. It was actually inspired by a popular South Korean dessert called Hipangyi. The food truck hopes their customers will "enjoy, have fun and experience something new." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Unconventional Food Presentation:** The J cone's phallic-shaped vessel challenges traditional ice cream presentation, offering an opportunity for unique and attention-grabbing food inventions. - **Novelty Food Experiences:** The J cone's unusual design provides an opportunity for creating fun and memorable food experiences, attracting customers looking for something different. - **Innovative Ice Cream Packaging:** The J cone's hooked shape demonstrates potential for innovative ice cream packaging solutions, inspiring new designs to improve functionality and maintain product quality. ### Who This Affects Most - **Food Trucks:** Food truck businesses can embrace the J cone trend to add excitement and differentiation to their menu offerings, attracting curious customers and generating buzz. - **Ice Cream Shops:** Ice cream shops can adopt the J cone concept to provide customers with a unique and visually appealing ice cream experience, setting themselves apart from competitors and increasing customer interest. - **Packaging and Design:** The unconventional design of the J cone presents a disruptive opportunity for packaging and design industries to create innovative and attention-grabbing solutions for various food and beverage products, enhancing brand visibility and consumer engagement. ## Related on Trend Hunter - [Pizza Crust Ice Cream Cones](https://www.trendhunter.com/trends/pizza-crust-ice-cream-cone.md) - [Ice Cream Cone Cookies](https://www.trendhunter.com/trends/hold-the-cone-tips.md) - [Candy-Themed Frozen Cone Treats](https://www.trendhunter.com/trends/new-klondike-cones.md) - [S'mores-Flavored Waffle Cones](https://www.trendhunter.com/trends/smore-cone.md) - [Grab-and-Go Ice Cream Pouches](https://www.trendhunter.com/trends/ice-cream-pouches.md) - [Interactive Frozen Dessert Trucks](https://www.trendhunter.com/trends/kona-ice.md) - [Dubai-Style Waffle Cone Bites](https://www.trendhunter.com/trends/dubai-cones.md) - [Cookie-Made Ice Cream Treats](https://www.trendhunter.com/trends/hagendazs-butter-cookie-cone.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md)