# Edgily Sleek Fashion Ads The J Brand Fall 2013 Campaign Stars a Dark Sam Rollinson By Meghan Young | Published 2013-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/j-brand-fall-2013 References: [fashiongonerogue](http://fashiongonerogue.com/sam-rollinson-stars-in-j-brand-fall-2013-campaign-by-craig-mcdean/) & [jbrandjeans](http://www.jbrandjeans.com/) Edgy and sleek, the all-black ensembles featured throughout the J Brand Fall 2013 ad campaign are made for the modern vampire, or at the very least the vampy female. Yet instead of being overtly sensual, the looks have borderline androgynous for a more versatile and dangerous look. Rising British star Sam Rollinson is the face of the J Brand Fall 2013 ad campaign and she does the dark outfits justice. Full of brooding beauty and mesmerizing mystery, she engages potential shoppers with her magnetic poses and svelte frame. The [brunette model](https://www.trendhunter.com/trends/modeloffduty-essentials) was shot by photographer Craig McDean and styled by Karl Templer. The [denim and leather looks](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim) featured in the J Brand Fall 2013 ad campaign were captured in studio against a basic backdrop. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 54% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Edgy Fashion:** Disruptive innovation opportunities in the fashion industry to create edgy and sleek designs that cater to the modern vampire aesthetic. - **Androgynous Style:** Disruptive innovation opportunities in the fashion industry to explore androgynous fashion looks that offer versatility and danger. - **Dark Fashion Campaigns:** Disruptive innovation opportunities in the fashion industry to create captivating and mysterious ad campaigns that engage potential shoppers. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in the fashion industry to incorporate denim and leather looks in studio photography and basic backdrops. - **Photography:** Disruptive innovation opportunities in the photography industry to experiment with capturing edgy and sleek fashion campaigns against basic backdrops. - **Modeling:** Disruptive innovation opportunities in the modeling industry to showcase rising stars with brooding beauty and mesmerizing mystery for fashion campaigns. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)